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Farmers’ motivation to produce kopyor coconut: a case in Ngagel Village, Pati Regency

¹ Department of Agribusiness, Universitas Muhammadiyah Yogyakarta, 55183 Jalan Brawijaya, Kasihan, Bantul, Yogyakarta, Indonesia
² Universiti Teknikal Malaysia Melaka, Jalan Hang Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia
³ Universitas Sebelas Maret, Jl. Ir. Sutami No.36, Kota Surakarta, Central Java, Indonesia
⁴ Akademi Pertanian Yogyakarta, Jalan Palagan Tentara Pelajar Km. 7, Sleman, Yogyakarta 55581, Indonesia

^* Corresponding author:zaki@umy.ac.id

Abstract

The national market demand for Kopyor coconut is increasing. However, this increase in demand is not matched with sufficient supply. This study aims to determine and describe the farmers’ motivation in producing Kopyor coconut in Ngagel Village, Pati Regency. The research method used is descriptive. 40 respondents were interviewed using semi-structured questionnaires. Likert scale and Rank Spearman were used to analyse the data. The findings of the study show that the farmers’ motivations to produce Kopyor coconut are in medium score which mainly focus on fulfilling physiologic needs. The farmers’ motivation to produce Kopyor coconut should be supported and increased as this agriculture product has potency for supporting the farmers economics.

This is an Open Access article distributed under the terms of theCreative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.