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Scientific American

October 1, 1962

1 min read

Cognitive Dissonance

It is the subject of a new theory based on experiments showing that the grass is usually not greener on the other side of the fence and that grapes are sourest when they are in easy reach

ByLeon Festinger

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Scientific American Magazine Vol 207 Issue 4This article was originally published with the title “Cognitive Dissonance” inScientific American Magazine Vol. 207 No. 4 (), p. 93
doi:10.1038/scientificamerican1062-93

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