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Why We Share: A Study of Motivations for Mobile Media Sharing

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Part of the book series:Lecture Notes in Computer Science ((LNISA,volume 5820))

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Abstract

Mobile phones equipped with cameras have become popular among consumers, and this has fuelled an increase in mobile media sharing. The present research investigates the sharing of mobile media by conducting a diary study to specifically understand the type of media captured and shared, and the motivations behind these activities. Participants maintained a month-long diary, documenting their media sharing activities. Post-study interviews were also conducted to elicit additional information not captured in the diary. Results suggest a range of motivational factors, and that social and emotional influences played an important role in media sharing behavior. Participants were also more inclined to share photos that any other media due to cost and transmission time considerations. Implications of our work are also discussed.

This work was supported by the Singapore National Research Foundation Interactive Digital Media R&D Program, under research Grant NRF NRF2008IDM-IDM004-012. The authors also wish to thank Keng Hong Low, Wai Man Yau and Riduan Hassim for their assistance.

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Author information

Authors and Affiliations

  1. Wee Kim Wee School of Communication and Information,  

    Dion Hoe-Lian Goh, Alton Y. K. Chua & Chei Sian Lee

  2. School of Humanities and Social Sciences, Nanyang Technological University,  

    Rebecca P. Ang

Authors
  1. Dion Hoe-Lian Goh

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  2. Rebecca P. Ang

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  3. Alton Y. K. Chua

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  4. Chei Sian Lee

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Editor information

Editors and Affiliations

  1. Department of Computer Science, Hong Kong Baptist University, Kowloon Tong, Hong Kong,  

    Jiming Liu

  2. Department of Energy Systems Engineering Okayama University, 3-1-1 Tsushima-naka, Okayama, Japan

    Jinglong Wu

  3. Department of Computer Science, University of Regina, Regina, S4S 0A2, Saskatchewan, Canada

    Yiyu Yao

  4. Dept. of Intelligence Science and Technology, Graduate School of Informatics, Kyoto University, Japan

    Toyoaki Nishida

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© 2009 Springer-Verlag Berlin Heidelberg

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Goh, D.HL., Ang, R.P., Chua, A.Y.K., Lee, C.S. (2009). Why We Share: A Study of Motivations for Mobile Media Sharing. In: Liu, J., Wu, J., Yao, Y., Nishida, T. (eds) Active Media Technology. AMT 2009. Lecture Notes in Computer Science, vol 5820. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-04875-3_23

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