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Abstract
Card-Linked Loyalty is an emerging trend observed in the market to use payment card as a unique identifier for Loyalty Programs. This approach allows to redeem goods and collect bonus points directly during a payment transaction. In this paper, we proposed additional, intangible reward, that can be used in such solutions: shorter transaction processing time. We presented a complete solution for it: Contextual Risk Management System, that can make a dynamic decision whether Cardholder Verification is necessary for the current transaction, or not. It is also able to maintain an acceptable level of risk approved by the Merchant. Additionally, we simulated the proposed solution with real-life transaction traces from payment terminals and showed what kind of information can be determined from it.
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Authors and Affiliations
Institute of Telecommunications of WUT, Nowowiejska 15/19, 00-665, Warsaw, Poland
Albert Sitek & Zbigniew Kotulski
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- Zbigniew Kotulski
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Correspondence toAlbert Sitek.
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Editors and Affiliations
West Pomeranian University of Technology in Szczecin, Szczecin, Poland
Jerzy Pejaś
West Pomeranian University of Technology in Szczecin , Szczecin, Poland
Imed El Fray
West Pomeranian University of Technology in Szczecin, Szczecin, Poland
Tomasz Hyla
Polish Academy of Sciences, Systems Research Institute, Warsaw, Poland
Janusz Kacprzyk
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Sitek, A., Kotulski, Z. (2019). On a New Intangible Reward for Card-Linked Loyalty Programs. In: Pejaś, J., El Fray, I., Hyla, T., Kacprzyk, J. (eds) Advances in Soft and Hard Computing. ACS 2018. Advances in Intelligent Systems and Computing, vol 889. Springer, Cham. https://doi.org/10.1007/978-3-030-03314-9_29
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