Subscription lists
How to subscribe and unsubscribe identifiers from subscription Lists in Optimizely Data Platform (ODP) using the Web SDK.
Lists let you group customers for the purposes of tracking their communication preferences, such as letting customers subscribe to your company newsletter or for holiday news. Use lists to organize your customers and make targeted communication easier.
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NoteODP does not require customers to be subscribed to a List to receive emails.
Subscribe or subscribe example
Call thesubscribe() orunsubscribe() method to add or remove a customer from a list.
// subscribe[email protected] to newsletter listzaius.subscribe({list_id: 'newsletter', email: '[email protected]'});// unsubscribe[email protected] from newsletter listzaius.unsubscribe({list_id: 'newsletter', email: '[email protected]'});// subscribe[email protected] to three lists at oncezaius.subscribe({ list_id: ["newsletter", "promotion", "product_update"], email: "[email protected]"});// unsubscribe[email protected] from multiple lists at oncezaius.unsubscribe({ list_id: ["newsletter", "product_update"], email: "[email protected]"});zaius.subscribe({ // subscribe Johnny to all lists list_id: ["newsletter", "promotion", "product_update"], email: "[email protected]", // update Johnny's record to include his full name first_name: "Johnny", last_name: "Zaius", // store information on the subscribe events event_custom_field: "my custom value", custom_number_field: 123 });// zaius.unsubscribe also fully supports this syntax.Events
ODP generates events automatically for the purposes of analytics and auditing. The events are structured as follows:
| Event Type | Event Action | List ID | Data/Time |
|---|---|---|---|
| list | subscribe | newsletter | 123456 |
| list | unsubscribe | newsletter | 123456 |
Updated 25 days ago
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