Media Buying

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  Bold Call

  Intended or not, the new Omnicom will forever change agencies as we’ve known them

  November 26, 2025
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  Member Exclusive

  Ad Tech Briefing: Pragmatism, not idealism, will determine the fate of Google’s ad tech empire

  November 25, 2025
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  Sponsored

  The new consumer journey, according to the CMO of Assembly
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  The Confessions

  ‘We got scared’: Confessions of an ad tech exec’s AI agent experiment

  November 25, 2025
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  AI Revenue Generation

  Amazon quietly blocks more of OpenAI’s ChatGPT web crawlers from accessing its site

  November 24, 2025
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  Business of TV

  Dedicated interactive and localized ad formats are the new focus in CTV arms race

  November 24, 2025
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  The History of Ad Tech

  Google’s ad tech empire faces its moment of truth

  November 24, 2025
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  AI Revenue Generation

  Kroger launches AI-generated email digest for suppliers

  November 21, 2025
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  Retail Media Rewritten

  Target to launch new shopping app within ChatGPT

  November 20, 2025
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  Zero-click Future

  Media agencies use AI search insights to predict what audiences want

  November 19, 2025
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  The Programmatic Marketer

  The ‘hot dog vs. sandwich’ problem in AI advertising

  November 18, 2025
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  WTF Series

  WTF is commerce media?

  November 17, 2025
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  Marketing on Platforms

  How Amazon aims to do more with less

  November 17, 2025