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Reports
Page Summary
This documentation details resources accessible via the SearchAds360Service API for querying data.
Each resource page outlines compatible artifacts and attributed resources for effective data segmentation.
Resource field metadata like filterable, selectable, sortable, and repeated properties are provided for query construction.
A comprehensive list of all queriable resources, with links to their respective detailed pages, is included for navigation.
Overview
These pages list the resources that can be queried in the APIusingSearchAds360Service.SearchStream orSearchAds360Service.Search. The resource names arelinked to to their own page. On each page, the following lists are shown:
- Artifacts (resources, segments, or metrics) that can be used in the same SELECT clause with the resource
- Attributed resources whose fields will not segment metrics, when included in the same SELECT and WHERE clauses of these resource fields
Presented after those lists are the tables consisting of names of resource fields, segments, and metrics that can be included in a search query, when this resourceis specified in the FROM clause.Each name is linked to the table that contains its metadata:
categorydata typetype URLfilterableselectablesortablerepeated
- Filterable
- This row indicates whether the field can be used in the conditions ofthe
WHEREclause of the query. - Selectable
- This row indicates whether the field can be specified in the
SELECTclause of the query. - Sortable
- This row indicates whether the field can be sorted and used in the
ORDER BYclause of the query. - Repeated
- This row indicates whether the field is repeated, whichshould be handled as a list.
List of all resources
| Resource types | |
|---|---|
| accessible_bidding_strategy | Represents a view of BiddingStrategies owned by and shared with the customer. In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes. |
| ad_group | An ad group. |
| ad_group_ad | An ad group ad. |
| ad_group_ad_effective_label | A relationship between an ad group ad and an effective label. An effective label is a label inherited or directly assigned to this ad group ad. |
| ad_group_ad_label | A relationship between an ad group ad and a label. |
| ad_group_asset | A link between an ad group and an asset. |
| ad_group_asset_set | AdGroupAssetSet is the linkage between an ad group and an asset set. Creating an AdGroupAssetSet links an asset set with an ad group. |
| ad_group_audience_view | An ad group audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level. |
| ad_group_bid_modifier | Represents an ad group bid modifier. |
| ad_group_criterion | An ad group criterion. The ad_group_criterion report only returns criteria that were explicitly added to the ad group. |
| ad_group_criterion_effective_label | A relationship between an ad group criterion and an effective label. An effective label is a label inherited or directly assigned to this ad group criterion. |
| ad_group_criterion_label | A relationship between an ad group criterion and a label. |
| ad_group_effective_label | A relationship between an ad group and an effective label. An effective label is a label inherited or directly assigned to this ad group. |
| ad_group_label | A relationship between an ad group and a label. |
| age_range_view | An age range view. |
| asset | Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc. Assets are immutable and cannot be removed. To stop an asset from serving, remove the asset from the entity that is using it. |
| asset_group | An asset group. AssetGroupAsset is used to link an asset to the asset group. AssetGroupSignal is used to associate a signal to an asset group. |
| asset_group_asset | AssetGroupAsset is the link between an asset and an asset group. Adding an AssetGroupAsset links an asset with an asset group. |
| asset_group_listing_group_filter | AssetGroupListingGroupFilter represents a listing group filter tree node in an asset group. |
| asset_group_signal | AssetGroupSignal represents a signal in an asset group. The existence of a signal tells the performance max campaign who's most likely to convert. Performance Max uses the signal to look for new people with similar or stronger intent to find conversions across Search, Display, Video, and more. |
| asset_group_top_combination_view | A view on the usage of asset group asset top combinations. |
| asset_set | An asset set representing a collection of assets. Use AssetSetAsset to link an asset to the asset set. |
| asset_set_asset | AssetSetAsset is the link between an asset and an asset set. Adding an AssetSetAsset links an asset with an asset set. |
| audience | Audience is an effective targeting option that lets you intersect different segment attributes, such as detailed demographics and affinities, to create audiences that represent sections of your target segments. |
| bidding_strategy | A bidding strategy. |
| campaign | A campaign. |
| campaign_asset | A link between a Campaign and an Asset. |
| campaign_asset_set | CampaignAssetSet is the linkage between a campaign and an asset set. Adding a CampaignAssetSet links an asset set with a campaign. |
| campaign_audience_view | A campaign audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated by campaign and audience criterion. This view only includes audiences attached at the campaign level. |
| campaign_budget | A campaign budget. |
| campaign_criterion | A campaign criterion. |
| campaign_effective_label | Represents a relationship between a campaign and an effective label. An effective label is a label inherited or directly assigned to this campaign. |
| campaign_label | Represents a relationship between a campaign and a label. |
| cart_data_sales_view | Cart data sales view. |
| conversion | A conversion. |
| conversion_action | A conversion action. |
| conversion_custom_variable | A conversion custom variable. See "About custom Floodlight metrics and dimensions in the new Search Ads 360" athttps://support.google.com/sa360/answer/13567857 |
| customer | A customer. |
| customer_asset | A link between a customer and an asset. |
| customer_asset_set | CustomerAssetSet is the linkage between a customer and an asset set. Adding a CustomerAssetSet links an asset set with a customer. |
| customer_client | A link between the given customer and a client customer. CustomerClients only exist for manager customers. All direct and indirect client customers are included, as well as the manager itself. |
| customer_manager_link | Represents customer-manager link relationship. |
| dynamic_search_ads_search_term_view | A dynamic search ads search term view. |
| gender_view | A gender view. The gender_view resource reflects the effective serving state, rather than what criteria were added. An ad group without gender criteria by default shows to all genders, so all genders appear in gender_view with stats. |
| geo_target_constant | A geo target constant. |
| keyword_view | A keyword view. |
| label | A label. |
| language_constant | A language. |
| location_view | A location view summarizes the performance of campaigns by a Location criterion. |
| product_bidding_category_constant | A Product Bidding Category. |
| product_group_view | A product group view. |
| shopping_performance_view | Shopping performance view. Provides Shopping campaign statistics aggregated at several product dimension levels. Product dimension values from Merchant Center such as brand, category, custom attributes, product condition and product type will reflect the state of each dimension as of the date and time when the corresponding event was recorded. The number of impressions and clicks that shopping_performance_view returns stats for may be different from campaign reports. shopping_performance_view shows impressions and clicks on products appearing in ads, while campaign reports show impressions and clicks on the ads themselves. Depending on the format, an ad can show from zero to several products, so the numbers may not match. In Google Ads UI, you can query impressions and clicks of products appearing in ads by selecting a column from "Product attributes" in the report editor. For example, selecting the "Brand" column is equivalent to selectingsegments.product_brand. |
| user_list | A user list. This is a list of users a customer may target. |
| user_location_view | A user location view. User Location View includes all metrics aggregated at the country level, one row per country. It reports metrics at the actual physical location of the user by targeted or not targeted location. If other segment fields are used, you may get more than one row per country. |
| visit | A visit. |
| webpage_view | A webpage view. |
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Last updated 2025-12-05 UTC.