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asset_group_signal

  • AssetGroupSignal identifies potential customers for Performance Max campaigns based on conversion likelihood.

  • Performance Max leverages signals to expand reach and drive conversions across various Google platforms.

  • Signals help Performance Max find users with similar or stronger purchase intent compared to existing customers.

  • AssetGroupSignal is associated with specific asset groups and campaigns within your Google Ads account.

  • You can use the resource name to manage or retrieve data on AssetGroupSignals via the Google Ads API.

AssetGroupSignal represents a signal in an asset group. The existence of a signal tells the performance max campaign who's most likely to convert. Performance Max uses the signal to look for new people with similar or stronger intent to find conversions across Search, Display, Video, and more.

Attributed resources
asset_group
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fieldswill not segment metrics in yourSELECT clause.

asset_group_signal.asset_group

Field descriptionThe asset group which this asset group signal belongs to.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

asset_group_signal.audience.audience

Field descriptionThe Audience resource name.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

asset_group_signal.resource_name

Field descriptionThe resource name of the asset group signal. Asset group signal resource name have the form:customers/{customer_id}/assetGroupSignals/{asset_group_id}~{signal_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

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Last updated 2025-08-28 UTC.