New Structured Data Testing Tool, documentation, and more

Thursday, January 15, 2015

Structured data markup helps your content get discovered in search results and across Google properties. We're excited to share several updates to help you author and publish markup on your website:

Structured Data Testing Tool

The newStructured Data Testing Tool better reflects how Google interprets a web page's structured data markup.

It provides the following features:

  • Validation for all Google features powered by structured data
  • Support for markup in the JSON-LD syntax, including in dynamic HTML pages
  • Clean display of the structured data items on your page
  • Syntax highlighting of markup problems right in your HTML source code

New documentation and simpler policy

We've clarified our documentation for the vocabulary supported in structured data based on webmasters' feedback. Thenew documentation explains the markup you need to add to enable different search features for your content, along with code examples in the supported syntaxes. We'll be retiring the old documentation soon.

We've also simplified and clarified ourpolicies on using structured data. If you believe that another site is abusing Google's rich snippets quality guidelines, please let us know using therich snippets spam report form.

Expanded support for JSON-LD

We've extended our support forschema.org vocabulary inJSON-LD syntax tonew use cases: company logos and contacts, social profile links, events in the Knowledge Graph, the sitelinks search box, and event rich snippets. We're working on expanding support to additional markup-powered features in the future.

As always, we welcome your feedback and questions; please post in ourWebmaster Help forums.

Posted by Pierre Far, Webmaster Trends Analyst, Tatsiana Sakhar, Search Quality Analyst, Zach Clifford, Software Engineer

Except as otherwise noted, the content of this page is licensed under theCreative Commons Attribution 4.0 License, and code samples are licensed under theApache 2.0 License. For details, see theGoogle Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.