ad_group

string

Output only. The ad group targeted by this recommendation. This will be set only when the recommendation affects a single ad group.

This field will be set for the following recommendation types: KEYWORD, OPTIMIZE_AD_ROTATION, RESPONSIVE_SEARCH_AD, RESPONSIVE_SEARCH_AD_ASSET, TEXT_AD

campaign

string

Output only. The campaign targeted by this recommendation.

This field will be set for the following recommendation types: CALL_EXTENSION, CALLOUT_EXTENSION, ENHANCED_CPC_OPT_IN, USE_BROAD_MATCH_KEYWORD, KEYWORD, KEYWORD_MATCH_TYPE, UPGRADE_LOCAL_CAMPAIGN_TO_PERFORMANCE_MAX, MAXIMIZE_CLICKS_OPT_IN, MAXIMIZE_CONVERSIONS_OPT_IN, OPTIMIZE_AD_ROTATION, RESPONSIVE_SEARCH_AD, RESPONSIVE_SEARCH_AD_ASSET, SEARCH_PARTNERS_OPT_IN, DISPLAY_EXPANSION_OPT_IN, SITELINK_EXTENSION, TARGET_CPA_OPT_IN, TARGET_ROAS_OPT_IN, TEXT_AD, UPGRADE_SMART_SHOPPING_CAMPAIGN_TO_PERFORMANCE_MAX, RAISE_TARGET_CPA_BID_TOO_LOW, FORECASTING_SET_TARGET_ROAS, SHOPPING_ADD_AGE_GROUP, SHOPPING_ADD_COLOR, SHOPPING_ADD_GENDER, SHOPPING_ADD_SIZE, SHOPPING_ADD_GTIN, SHOPPING_ADD_MORE_IDENTIFIERS, SHOPPING_ADD_PRODUCTS_TO_CAMPAIGN, SHOPPING_FIX_DISAPPROVED_PRODUCTS, SHOPPING_MIGRATE_REGULAR_SHOPPING_CAMPAIGN_OFFERS_TO_PERFORMANCE_MAX, DYNAMIC_IMAGE_EXTENSION_OPT_IN, RAISE_TARGET_CPA, LOWER_TARGET_ROAS, FORECASTING_SET_TARGET_CPA, SET_TARGET_CPA, SET_TARGET_ROAS, MAXIMIZE_CONVERSION_VALUE_OPT_IN, IMPROVE_GOOGLE_TAG_COVERAGE, PERFORMANCE_MAX_FINAL_URL_OPT_IN

campaign_budget

string

Output only. The budget targeted by this recommendation. This will be set only when the recommendation affects a single campaign budget.

This field will be set for the following recommendation types: CAMPAIGN_BUDGET, FORECASTING_CAMPAIGN_BUDGET, MARGINAL_ROI_CAMPAIGN_BUDGET, MOVE_UNUSED_BUDGET

campaigns[]

string

Output only. The campaigns targeted by this recommendation.

This field will be set for the following recommendation types: CAMPAIGN_BUDGET, FORECASTING_CAMPAIGN_BUDGET, MARGINAL_ROI_CAMPAIGN_BUDGET and MOVE_UNUSED_BUDGET

dismissed

bool

Output only. Whether the recommendation is dismissed or not.

impact

RecommendationImpact

Output only. The impact on account performance as a result of applying the recommendation.

call_asset_recommendation

CallAssetRecommendation

Output only. The call asset recommendation.

callout_asset_recommendation

CalloutAssetRecommendation

Output only. The callout asset recommendation.

campaign_budget_recommendation

CampaignBudgetRecommendation

Output only. The campaign budget recommendation.

custom_audience_opt_in_recommendation

CustomAudienceOptInRecommendation

Output only. The custom audience opt in recommendation.

display_expansion_opt_in_recommendation

DisplayExpansionOptInRecommendation

Output only. The Display Expansion opt-in recommendation.

dynamic_image_extension_opt_in_recommendation

DynamicImageExtensionOptInRecommendation

Output only. Recommendation to enable dynamic image extensions on the account, allowing Google to find the best images from ad landing pages and complement text ads.

enhanced_cpc_opt_in_recommendation

EnhancedCpcOptInRecommendation

Output only. The Enhanced Cost-Per-Click Opt-In recommendation.

forecasting_campaign_budget_recommendation

CampaignBudgetRecommendation

Output only. The forecasting campaign budget recommendation.

forecasting_set_target_cpa_recommendation

ForecastingSetTargetCpaRecommendation

Output only. The forecasting set target CPA recommendation.

forecasting_set_target_roas_recommendation

ForecastingSetTargetRoasRecommendation

Output only. The forecasting set target ROAS recommendation.

improve_demand_gen_ad_strength_recommendation

ImproveDemandGenAdStrengthRecommendation

Output only. The improve Demand Gen ad strength recommendation.

improve_google_tag_coverage_recommendation

ImproveGoogleTagCoverageRecommendation

Output only. Recommendation to deploy Google Tag on more pages.

improve_performance_max_ad_strength_recommendation

ImprovePerformanceMaxAdStrengthRecommendation

Output only. The improve Performance Max ad strength recommendation.

keyword_match_type_recommendation

KeywordMatchTypeRecommendation

Output only. The keyword match type recommendation.

keyword_recommendation

KeywordRecommendation

Output only. The keyword recommendation.

lead_form_asset_recommendation

LeadFormAssetRecommendation

Output only. The lead form asset recommendation.

lower_target_roas_recommendation

LowerTargetRoasRecommendation

Output only. Recommendation to lower Target ROAS.

marginal_roi_campaign_budget_recommendation

CampaignBudgetRecommendation

Output only. The marginal ROI campaign budget recommendation.

maximize_clicks_opt_in_recommendation

MaximizeClicksOptInRecommendation

Output only. The MaximizeClicks Opt-In recommendation.

maximize_conversion_value_opt_in_recommendation

MaximizeConversionValueOptInRecommendation

Output only. The Maximize Conversion Value opt-in recommendation.

maximize_conversions_opt_in_recommendation

MaximizeConversionsOptInRecommendation

Output only. The MaximizeConversions Opt-In recommendation.

migrate_dynamic_search_ads_campaign_to_performance_max_recommendation

MigrateDynamicSearchAdsCampaignToPerformanceMaxRecommendation

Output only. The Dynamic Search Ads to Performance Max migration recommendation.

move_unused_budget_recommendation

MoveUnusedBudgetRecommendation

Output only. The move unused budget recommendation.

optimize_ad_rotation_recommendation

OptimizeAdRotationRecommendation

Output only. The Optimize Ad Rotation recommendation.

performance_max_final_url_opt_in_recommendation

PerformanceMaxFinalUrlOptInRecommendation

Output only. Recommendation to turn on Final URL expansion for your Performance Max campaigns.

performance_max_opt_in_recommendation

PerformanceMaxOptInRecommendation

Output only. The Performance Max Opt In recommendation.

raise_target_cpa_bid_too_low_recommendation

RaiseTargetCpaBidTooLowRecommendation

Output only. The raise target CPA bid too low recommendation.

raise_target_cpa_recommendation

RaiseTargetCpaRecommendation

Output only. Recommendation to raise Target CPA.

refresh_customer_match_list_recommendation

RefreshCustomerMatchListRecommendation

Output only. The refresh customer list recommendation.

responsive_search_ad_asset_recommendation

ResponsiveSearchAdAssetRecommendation

Output only. The responsive search ad asset recommendation.

responsive_search_ad_improve_ad_strength_recommendation

ResponsiveSearchAdImproveAdStrengthRecommendation

Output only. The responsive search ad improve ad strength recommendation.

responsive_search_ad_recommendation

ResponsiveSearchAdRecommendation

Output only. The add responsive search ad recommendation.

search_partners_opt_in_recommendation

SearchPartnersOptInRecommendation

Output only. The Search Partners Opt-In recommendation.

set_target_cpa_recommendation

ForecastingSetTargetCpaRecommendation

Output only. The set target CPA recommendation.

set_target_roas_recommendation

ForecastingSetTargetRoasRecommendation

Output only. The set target ROAS recommendation.

shopping_add_age_group_recommendation

ShoppingOfferAttributeRecommendation

Output only. The shopping add age group recommendation.

shopping_add_color_recommendation

ShoppingOfferAttributeRecommendation

Output only. The shopping add color recommendation.

shopping_add_gender_recommendation

ShoppingOfferAttributeRecommendation

Output only. The shopping add gender recommendation.

shopping_add_gtin_recommendation

ShoppingOfferAttributeRecommendation

Output only. The shopping add GTIN recommendation.

shopping_add_more_identifiers_recommendation

ShoppingOfferAttributeRecommendation

Output only. The shopping add more identifiers recommendation.

shopping_add_products_to_campaign_recommendation

ShoppingAddProductsToCampaignRecommendation

Output only. The shopping add products to campaign recommendation.

shopping_add_size_recommendation

ShoppingOfferAttributeRecommendation

Output only. The shopping add size recommendation.

shopping_fix_disapproved_products_recommendation

ShoppingFixDisapprovedProductsRecommendation

Output only. The shopping fix disapproved products recommendation.

shopping_fix_merchant_center_account_suspension_warning_recommendation

ShoppingMerchantCenterAccountSuspensionRecommendation

Output only. The shopping fix Merchant Center account suspension warning recommendation.

shopping_fix_suspended_merchant_center_account_recommendation

ShoppingMerchantCenterAccountSuspensionRecommendation

Output only. The shopping fix suspended Merchant Center account recommendation.

shopping_migrate_regular_shopping_campaign_offers_to_performance_max_recommendation

ShoppingMigrateRegularShoppingCampaignOffersToPerformanceMaxRecommendation

Output only. The shopping migrate Regular Shopping Campaign offers to Performance Max recommendation.

shopping_target_all_offers_recommendation

ShoppingTargetAllOffersRecommendation

Output only. The shopping target all offers recommendation.

sitelink_asset_recommendation

SitelinkAssetRecommendation

Output only. The sitelink asset recommendation.

target_cpa_opt_in_recommendation

TargetCpaOptInRecommendation

Output only. The TargetCPA opt-in recommendation.

target_roas_opt_in_recommendation

TargetRoasOptInRecommendation

Output only. The Target ROAS opt-in recommendation.

text_ad_recommendation

TextAdRecommendation

Output only. Add expanded text ad recommendation.

upgrade_local_campaign_to_performance_max_recommendation

UpgradeLocalCampaignToPerformanceMaxRecommendation

Output only. The upgrade a Local campaign to a Performance Max campaign recommendation.

upgrade_smart_shopping_campaign_to_performance_max_recommendation

UpgradeSmartShoppingCampaignToPerformanceMaxRecommendation

Output only. The upgrade a Smart Shopping campaign to a Performance Max campaign recommendation.

use_broad_match_keyword_recommendation

UseBroadMatchKeywordRecommendation

Output only. The use broad match keyword recommendation.

resource_name

string

Immutable. The resource name of the recommendation.

customers/{customer_id}/recommendations/{recommendation_id}

type

RecommendationType

Output only. The type of recommendation.