KeywordForecastMetrics
The forecast metrics for the planless keyword campaign.
| Fields | |
|---|---|
|
Average cost per acquisition calculated as cost_micros / conversions. |
|
The average cpc. Available only if clicks > 0. |
|
The average click through rate. Available only if impressions > 0. |
|
The total number of clicks. |
|
Forecasted conversion rate. |
|
Forecasted number of conversions: clicks * conversion_rate. |
|
The total cost. |
|
The total number of impressions. |
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Last updated 2026-01-22 UTC.