GoalError

Enum describing possible goal errors.

Proto definition

Enums

CUSTOMER_LIFECYCLE_OPTIMIZATION_ACCOUNT_TYPE_NOT_ALLOWED

Only Google Ads account can have customer lifecycle optimization goal.

HIGH_LIFETIME_VALUE_LESS_THAN_OR_EQUAL_TO_VALUE

When using customer lifecycle optimization goal, high lifetime value should be greater than value.

HIGH_LIFETIME_VALUE_PRESENT_BUT_VALUE_ABSENT

When using customer lifecycle optimization goal, if high lifetime value is present then value should be present.

RETENTION_GOAL_ALREADY_EXISTS

Retention goal already exists.

UNKNOWN

The received error code is not known in this version.

UNSPECIFIED

Enum unspecified.

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Last updated 2026-01-22 UTC.