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Page Summary
A metric goal for an experiment is defined by a specific metric and a desired direction for that metric.
The
metricfield specifies the type of metric being tracked, such as clicks, impressions, or conversions.The
directionfield indicates the desired change in the metric, such as an increase, decrease, or no change.
A metric goal for an experiment.
| Fields | |
|---|---|
| The metric direction of the goal. For example, increase, decrease, no change. |
| The metric of the goal. For example, clicks, impressions, cost, conversions, etc. |
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Last updated 2025-12-12 UTC.