GoalType
Page Summary
Retention goal is a type of goal that helps advertisers optimize campaigns to win back lapsed customers.
Other possible values for goal types include UNSPECIFIED and UNKNOWN.
The possible value of goal types.
| Enums | |
|---|---|
| Retention goal, which allows advertisers to optimize campaigns to win back lapsed customers. (https://support.google.com/google-ads/answer/14792043?hl=en) |
| Used for return value only. Represents value unknown in this version. |
| Not specified. |
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Last updated 2025-12-12 UTC.
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