CriterionType
Page Summary
The provided content describes an Enum for possible criterion types.
Criterion types include various targeting options such as keywords, placements, mobile app categories and applications, devices, locations, demographic information, YouTube content, and user interests.
The list also includes criteria for exclusion, such as IP blocks and content labels.
There are criterion types for specific campaign types like dynamic search ads (Webpage) and Smart Campaigns (Keyword Theme, Search Theme).
Enum describing possible criterion types.
| Enums | |
|---|---|
| Ad Schedule. |
| Age range. |
| App payment model. |
| Audience |
| Brand |
| Brand List |
| Carrier. |
| Combined audience |
| Content Label for category exclusion. |
| Custom affinity. |
| Custom audience |
| Custom intent. |
| Devices to target. |
| Gender. |
| Income Range. |
| IpBlock. |
| Keyword, for example, 'mars cruise'. |
| Smart Campaign keyword theme |
| Language. |
| Life Event |
| Listing groups to target. |
| Listing scope to target. |
| Local Services Ads Service ID. |
| Locations to target. |
| Location group. |
| Mobile applications to target. |
| Mobile application categories to target. |
| Mobile device. |
| Negative Keyword List |
| Operating system version. |
| Parental status. |
| Placement, also known as Website, for example, 'www.flowers4sale.com' |
| Placement List |
| Proximity. |
| Search Theme. |
| A topic target on the display network (for example, "Pets & Animals"). |
| Used for return value only. Represents value unknown in this version. |
| Not specified. |
| A category the user is interested in. |
| User list. |
| Video lineup |
| Webpage criterion for dynamic search ads. |
| Webpage List |
| YouTube Channel. |
| YouTube Video. |
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Last updated 2025-12-12 UTC.