TargetCpm

  • Target CPM is an automated bidding strategy aiming to optimize performance by setting bids based on a target cost per thousand impressions.

  • Thegoal field in Target CPM relates to additional bidding goal information and can specifically includetarget_frequency_goal.

  • target_frequency_goal provides details related to the Target Frequency bidding goal within the Target CPM strategy.

Target CPM (cost per thousand impressions) is an automated bidding strategy that sets bids to optimize performance given the target CPM you set.

Proto definition

Fields

goal

Union field. Additional information related to bidding goal.

goal can be only one of the following:

target_frequency_goal

TargetCpmTargetFrequencyGoal

Target Frequency bidding goal details.

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Last updated 2025-12-12 UTC.