MatchType
Page Summary
Keyword match types determine how closely a search query must match a keyword to trigger an ad.
There are several keyword match types available, including Broad, Exact, Phrase, and AI Max match.
Possible match types for a keyword triggering an ad.
| Enums | |
|---|---|
| Match type for AI Max Search. |
| Broad match. |
| Exact match. |
| Phrase match. |
| Used for return value only. Represents value unknown in this version. |
| Not specified. |
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Last updated 2025-12-12 UTC.
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