ExternalAttributionData

  • external_attribution_credit represents the fraction of conversion attributed to the Google Ads click.

  • external_attribution_model specifies the name of the attribution model used.

Contains additional information about externally attributed conversions.

Proto definition

Fields

external_attribution_credit

double

Represents the fraction of the conversion that is attributed to the Google Ads click.

external_attribution_model

string

Specifies the attribution model name.

Except as otherwise noted, the content of this page is licensed under theCreative Commons Attribution 4.0 License, and code samples are licensed under theApache 2.0 License. For details, see theGoogle Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-12-12 UTC.