CallAdInfo

  • A call ad contains fields for country code, phone number, business name, headlines, descriptions, and optional paths to append to the URL.

  • Call tracking can be enabled for the creative, which also enables call conversions.

  • Call conversion can be disabled even if call tracking is enabled, and an optional conversion action can be specified.

  • The call conversion behavior can be set usingconversion_reporting_state to use its own setting, inherit the account level setting, or be disabled.

A call ad.

Proto definition

Fields

business_name

string

The business name in the ad.

call_tracked

bool

Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions.

conversion_action

string

The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect ifcall_tracked is set totrue. Otherwise this field is ignored.

conversion_reporting_state

CallConversionReportingState

The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.

country_code

string

The country code in the ad.

description1

string

The first line of the ad's description.

description2

string

The second line of the ad's description.

disable_call_conversion

bool

Whether to disable call conversion for the creative. If set totrue, disables call conversions even whencall_tracked istrue. Ifcall_tracked isfalse, this field is ignored.

headline1

string

First headline in the ad.

headline2

string

Second headline in the ad.

path1

string

First part of text that can be appended to the URL in the ad. Optional.

path2

string

Second part of text that can be appended to the URL in the ad. This field can only be set whenpath1 is also set. Optional.

phone_number

string

The phone number in the ad.

phone_number_verification_url

string

The URL to be used for phone number verification.

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Last updated 2025-12-12 UTC.