UserIdentifier

  • Theuser_identifier_source field indicates the source of the user identifier for uploads from Store Sales, ConversionUploadService, or ConversionAdjustmentUploadService.

  • Theidentifier union field specifies the type of identifier used, with different accepted types depending on the service (OfflineUserDataJobService, Store Sales, ConversionUploadService, ConversionAdjustmentUploadService).

  • Accepted identifiers includehashed_email,hashed_phone_number,mobile_id,third_party_user_id, andaddress_info, each with specific usage limitations per service.

User identifying information.

Proto definition

Fields

identifier

Union field. Exactly one must be specified. For OfflineUserDataJobService, Customer Match accepts hashed_email, hashed_phone_number, mobile_id, third_party_user_id, and address_info; Store Sales accepts hashed_email, hashed_phone_number, third_party_user_id, and address_info. ConversionUploadService accepts hashed_email and hashed_phone_number. ConversionAdjustmentUploadService accepts hashed_email, hashed_phone_number, and address_info.

identifier can be only one of the following:

address_info

OfflineUserAddressInfo

Address information. Accepted only for Customer Match, Store Sales, and ConversionAdjustmentUploadService.

hashed_email

string

Hashed email address using SHA-256 hash function after normalization. Accepted for Customer Match, Store Sales, ConversionUploadService, and ConversionAdjustmentUploadService.

hashed_phone_number

string

Hashed phone number using SHA-256 hash function after normalization (E164 standard). Accepted for Customer Match, Store Sales, ConversionUploadService, and ConversionAdjustmentUploadService.

mobile_id

string

Mobile device ID (advertising ID/IDFA). Accepted only for Customer Match.

third_party_user_id

string

Advertiser-assigned user ID for Customer Match upload, or third-party-assigned user ID for Store Sales. Accepted only for Customer Match and Store Sales.

user_identifier_source

UserIdentifierSource

Source of the user identifier when the upload is from Store Sales, ConversionUploadService, or ConversionAdjustmentUploadService.

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Last updated 2025-12-12 UTC.