BudgetSimulationPoint Stay organized with collections Save and categorize content based on your preferences.
Page Summary
Projected metrics are simulated based on a specific budget amount.
Metrics include projected clicks, cost, impressions, conversions, and conversion value.
Some metrics are specific to certain bidding strategies or advertising channel types.
Projected metrics for a specific budget amount.
| Fields | |
|---|---|
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Projected number of biddable conversions. |
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Projected total value of biddable conversions. |
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The simulated budget upon which projected metrics are based. |
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Projected number of clicks. |
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Projected cost in micros. |
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Projected number of impressions. |
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Projected number of interactions. Only discovery advertising channel type supports this field. |
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Projected required daily cpc bid ceiling that the advertiser must set to realize this simulation, in micros of the advertiser currency. Only campaigns with the Target Spend bidding strategy support this field. |
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Projected number of top slot impressions. Only search advertising channel type supports this field. |
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Last updated 2025-12-12 UTC.