AdFormatType
Page Summary
This content lists various Google Ads format types.
Format segmentation is currently available only for Video and Demand Gen campaigns and supports only video assets.
The enumerated formats include various in-stream, in-feed, outstream, bumper, masthead, audio, and Shorts ads.
Enumerates Google Ads format types.
Note that this segmentation is available only for Video and Demand Gen campaigns. For assets, only video assets are supported.
| Enums | |
|---|---|
| Audio ads. |
| Short (<7 secs) in-stream non-skippable YouTube ads. |
| In-feed YouTube or image ads served on feed surfaces (e.g. Discover Feed, YouTube Home, etc.). |
| Non-skippable in-stream ads. |
| Skippable in-stream ads. |
| Masthead ads. |
| Value assigned to formats (such as experimental formats) which don't support format segmentation in Video and Demand Gen campaigns. Note that these formats may change categories in the future, for example if an experimental format is exposed or a new format is added. We strongly recommend to not rely on this field for long term decisions. |
| Outstream ads. |
| Vertical full-screen video or image ads served on YouTube Shorts or BrandConnect ads served as organic YouTube Shorts. |
| Used for return value only. Represents value unknown in this version. |
| Value assigned for Video TrueView for Action campaigns statistics. Note that statistics with this value may change categories in the future, for example if format segmentation support is added for new campaign types. We strongly recommend to not rely on this field for long term decisions. |
| No value has been specified. |
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Last updated 2025-12-12 UTC.