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campaign_customizer

Page Summary

Campaign Customizers are customizer values at the Campaign level associated with a CustomizerAttribute.
Fields from campaign, customer, and customizer_attribute resources can be selected along with campaign customizer fields in SELECT and WHERE clauses.
These attributed resource fields will not segment metrics in the SELECT clause.
Key fields includecampaign,customizer_attribute,resource_name,status, andvalue.
Thevalue field has astring_value and atype, both of which are required and must match the associated attribute type.

A customizer value for the associated CustomizerAttribute at the Campaign level.

Attributed resources
campaign
customer
customizer_attribute

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fieldswill not segment metrics in yourSELECT clause.

campaign_customizer.campaign
Field description	Immutable. The campaign to which the customizer attribute is linked.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

campaign_customizer.customizer_attribute
Field description	Required. Immutable. The customizer attribute which is linked to the campaign.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

campaign_customizer.resource_name
Field description	Immutable. The resource name of the campaign customizer. Campaign customizer resource names have the form:`customers/{customer_id}/campaignCustomizers/{campaign_id}~{customizer_attribute_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

campaign_customizer.status
Field description	Output only. The status of the campaign customizer.
Category	`ATTRIBUTE`
Data Type	`ENUM ENABLED REMOVED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v22.enums.CustomizerValueStatusEnum.CustomizerValueStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

campaign_customizer.value.string_value
Field description	Required. Value to insert in creative text. Customizer values of all types are stored as string to make formatting unambiguous.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

campaign_customizer.value.type
Field description	Required. The data type for the customizer value. It must match the attribute type. The string_value content must match the constraints associated with the type.
Category	`ATTRIBUTE`
Data Type	`ENUM NUMBER PERCENT PRICE TEXT UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v22.enums.CustomizerAttributeTypeEnum.CustomizerAttributeType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

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Last updated 2026-01-29 UTC.

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Page Summary

campaign_customizer.campaign

campaign_customizer.customizer_attribute

campaign_customizer.resource_name

campaign_customizer.status

campaign_customizer.value.string_value

campaign_customizer.value.type

campaign_customizer