customer_lifecycle_goal Stay organized with collections Save and categorize content based on your preferences.
Page Summary
This page describes account level customer lifecycle goal settings.
Fields from the customer resource can be selected along with this resource in your SELECT and WHERE clauses, but will not segment metrics.
Thecustomer_lifecycle_goal.customer_acquisition_goal_value_settings.high_lifetime_value field represents the incremental conversion value for high-value new customers.
Thecustomer_lifecycle_goal.customer_acquisition_goal_value_settings.value field represents the incremental conversion value for non-high-value new customers.
Thecustomer_lifecycle_goal.owner_customer field is the resource name of the customer that owns the lifecycle goal.
Thecustomer_lifecycle_goal.resource_name field is the immutable resource name for the customer lifecycle goal.
Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fieldswill not segment metrics in yourSELECT clause.
High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set.
Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value.
Category
ATTRIBUTE
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
customer_lifecycle_goal.owner_customer
Field description
Output only. The resource name of the customer which owns the lifecycle goal.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
customer_lifecycle_goal.resource_name
Field description
Immutable. The resource name of the customer lifecycle goal. Customer lifecycle resource names have the form:customers/{customer_id}/customerLifecycleGoal
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-01-29 UTC."],[],[]]
