Overview

The Google Ads API is the programmatic interface to Google Ads, used for managing large orcomplex Google Ads accounts and campaigns. You can build software that managesaccounts from the customer level down to the keyword level. Some typical usecases include:

  • Automated account management
  • Custom reporting
  • Ad management based on inventory
  • Manage Smart Bidding strategies

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Last updated 2025-07-11 UTC.