Before using the Google Analytics APIs and developer products, make sure you'vefollowed the steps inGet started withGoogle Analytics to set up youraccount, create a property, and add a data stream.

Set up measurement

For more details on setting up Google Analytics, see the following developer guides:

• Tag a website:The Google Tag and Tag Manager
• Tag an app:Set up app measurement
• Measure Ecommerce:Set up a purchase event

Automate your Analytics solution

Google Analytics offers the following developer products that you can use to manage yourGoogle Analytics integration at scale:

• Run reports and export audiences using theData API.
• Configure your accounts, properties, and data streams with theAdmin API.
• Send events for server-to-server and offline interactions with theMeasurement Protocol.
• Process deletions of data associated with a given user identifier with theUser Deletion API.

Learn about Google Analytics

If you're new to Google Analytics, we recommend starting with theGoogleAnalytics Certification onSkillshop.The certification course offers videos and training modules to help you learnabout Google Analytics and how you can get the most out of it for your business.You can also watch a subset of these training videos on ourYouTubechannel.

For information about the Google Analytics property, seeMeet the next generation of Google Analytics.