HTML itemtype global attribute

The global attributeitemtype specifies the URL of the vocabulary that will be used to defineitemprop's (item properties) in the data structure.

itemscope is used to set the scope of where in the data structure the vocabulary set byitemtype will be active.

Google and other major search engines support theschema.org vocabulary for structured data. This vocabulary defines a standard set of type names and property names. For example,MusicEvent indicates a concert performance, withstartDate andlocation properties specifying the concert's key details. In this case,MusicEvent would be the URL used byitemtype, withstartDate and location asitemprop's whichMusicEvent defines.

Note:More aboutitemtype attributes can be found athttps://schema.org/Thing

Theitemtype attribute must have a value that is an unordered set of unique tokens which are case-sensitive, each is a valid and absolute URL, and all defined to use the same vocabulary. The attribute's value must have at least one token.
The item types must all be types defined in applicable specifications (such asschema.org), and must all be defined to use the same vocabulary.
The itemtype attribute can only be specified on elements which have an itemscope attribute specified.
The itemid attribute can only be specified on elements which have both an itemscope attribute and an itemtype attribute specified. They must only be specified on elements with an itemscope attribute, whose itemtype attribute specifies a vocabulary not supporting global identifiers for items, as defined by that vocabulary's specification.
The exact meaning of a global identifier is determined by the vocabulary's specification. It is left to such specifications to define whether multiple items of the same global identifier (whether on the same page or different pages) are allowed to exist, and what processing rules for that vocabulary are, with respect to handling the case of multiple items with the same ID.

Examples

Representing structured data for a product

This example uses microdata attributes to represent structured data for a product, as follows:

itemscope	itemtype	Product (https://schema.org/Product)
	itemprop	name	Executive Anvil
	itemprop	image	https://pixabay.com/static/uploads/photo/2015/09/05/18/15/suitcase-924605_960_720.png
	itemprop	description	Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.
	itemprop	mpn	925872
	itemprop	brand [Thing]
	itemprop	name	ACME
itemscope	itemprop[itemtype]	aggregateRating[AggregateRating]
	itemprop	ratingValue	4.4
	itemprop	reviewCount	89
	itemprop	offers [Offer]	https://schema.org/Offer
	itemprop	priceCurrency	USD
	itemprop	price	119.99
	itemprop	priceValidUntil	2020-11-05
	itemprop	itemCondition	https://schema.org/UsedCondition
	itemprop	availability	https://schema.org/InStock
itemscope	itemprop[itemtype]	seller [Organization]	https://schema.org/Organization
itemscope	itemprop	name	Executive Objects

Note:A handy tool for extracting microdata structures from HTML is Google'sStructured Data Testing Tool. Try it on the HTML shown here.

HTML

html

<div itemscope itemtype="https://schema.org/Product">  <span itemprop="brand">ACME<br /></span>  <span itemprop="name">Executive Anvil<br /></span>  <img    itemprop="image"    src="https://pixabay.com/static/uploads/photo/2015/09/05/18/15/suitcase-924605_960_720.png"    width="50"    height="50"    alt="Executive Anvil logo" /><br />  <span itemprop="description">    Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the    business traveler looking for something to drop from a height.    <br />  </span>  Product #: <span itemprop="mpn">925872<br /></span>  <span    itemprop="aggregateRating"    itemscope    itemtype="https://schema.org/AggregateRating">    Rating: <span itemprop="ratingValue">4.4</span> stars, based on    <span itemprop="reviewCount">89 </span> reviews  </span>  <p>    <span itemprop="offers" itemscope itemtype="https://schema.org/Offer">      Regular price: $179.99<br />      <meta itemprop="priceCurrency" content="USD" />      <span itemprop="price">Sale price: $119.99<br /></span>      (Sale ends      <time itemprop="priceValidUntil" datetime="2020-11-05">5 November!</time>)      <br />      Available from:      <span        itemprop="seller"        itemscope        itemtype="https://schema.org/Organization">        <span itemprop="name">Executive Objects<br /></span>      </span>      Condition:      <link        itemprop="itemCondition"        href="https://schema.org/UsedCondition" />Previously owned, in excellent      condition<br />      <link itemprop="availability" href="https://schema.org/InStock" />In      stock! Order now!    </span>  </p></div>