<meta name="robots">
Therobots
value for thename
attribute of the<meta>
element (often called a "robots tag") defines the crawl and indexing behavior that webcrawlers should use with the page.If specified, you define instructions for crawlers in thecontent
attribute of the<meta>
element as a comma-separated list of one or more rules.
For example, to hint to crawlers that a page should be excluded from their search indexes, anoindex
value can be used:
<meta name="robots" content="noindex" />
Note:Only cooperative robots follow these rules.A crawler still needs to access the resource to read headers and meta elements (seeX-Robots-Tag: Interaction with robots.txt).If you want to prevent bandwidth consumption by crawlers, a restrictiverobots.txt file is more effective than indexing rules as it blocks resources from being crawled entirely.
Usage notes
A<meta name="robots">
element can have the following additional attributes:
content
The
content
attribute must be defined, and its value sets indexing and crawling behavior for cooperative search engine robots.Accepts one or more of the following keywords as a comma-separated list:index
Allows the robot to index the page. This is the default behavior.Used by all major crawlers.
noindex
Requests the robot not to index the page.Used by all major crawlers.
follow
Allows the robot to follow links on the page. This is the default behavior.Used by all major crawlers.
nofollow
Requests the robot not to follow the links on the page.Used by all major crawlers.
all
Equivalent to
index, follow
.Used by:Google.none
Equivalent to
noindex, nofollow
.Used by:Google.noarchive
Requests that the search engine not cache the page content.Used by:Google,Yahoo,Bing.
nosnippet
Prevents displaying any description of the page in search engine results.Used by:Google,Bing.
noimageindex
Requests that this page not appear as the referring page of an indexed image.Used by:Google.
nocache
Synonym of
noarchive
.Used by:Bing.
Description
There are several important considerations to note when setting arobots
meta value:
- Only cooperative robots follow these rules. They won't prevent malicious actors like email harvesters from ignoring the directives.
- If defined in a
<meta>
tag, robots still need to access the page to read these rules. To reduce bandwidth, consider using arobots.txt file instead. - The
<meta name="robots">
tag androbots.txt
serve different roles:robots.txt
controls crawling, while therobots
meta tag influences indexing and other behavior. - A page blocked by
robots.txt
may still be indexed if linked from other sources. - The
noindex
directive will only take effect after the robot revisits the page, so ensurerobots.txt
doesn't prevent this. - Some values, such as
index
vs.noindex
orfollow
vs.nofollow
, are mutually exclusive. Behavior is undefined when conflicting values are used. - Robots like Google, Yahoo, and Bing also support these directives in the HTTP header
X-Robots-Tag
, which is useful for non-HTML content such as PDFs or images.
Examples
Using a robots keyword
The following example usesnofollow
to request that a crawler doesn't follow links on a page andnoindex
to request that the page is excluded from indexing:
<meta name="robots" content="nofollow, noindex" />
Specifications
While not part of any specification, it is a de-facto standard method for communicating with search bots, web crawlers, and similar user agents.
Browser compatibility
This feature is intended for crawlers to observe, so "browser" compatibility doesn't apply.
See also
X-Robots-Tag
HTTP header- robots.txt configuration guide
- robots.txt glossary entry
- Search engine glossary entry
- RFC 9309: Robots Exclusion Protocol
- WHATWG Wiki MetaExtensions page
- Using the robots meta tag on developers.google.com