“We chose to build a Progressive Web App, or PWA, because it provides the best of both the web and an app installed experience into a single web page. We chose to bring it to the Microsoft App Store because the additional work to submit a PWA to the app store was minimal thanks to PWA Builder and is where users were already looking for us.”

John Krzemien – Manager, Software Engineering at Snap, Inc.

“What I value about Microsoft Store the most is the teams support to bring developers onboard. They have a very friendly approach to help developers and the system is super flexible for us to run a lot of different types of beta tests. I think it's very powerful if you're launching a new app or you want to test the app for different user segments.”

Philip Lam – VP of Engineering at GoodNotes

“When we brought our apps to the Microsoft Store, we saw thousands of installs in a week, despite the fact that our apps have existed on our website, available for download for years!”

Dr. Graham Booker – Staff Engineer at Plex

“It was amazing to see the high engagement the Microsoft players have. It's nothing like the other stores. These guys consume the game on the bigger screen and they highly appreciate premium content.”

Nilly Littman – CMO at Spiral Interactive

“By making our app available on the Microsoft Store, we can tap into a large and diverse audience of Windows users and we can take advantage of the Stores marketing and promotional tools to increase our apps visibility and attract new users.”

Olena Obilets – Product Manager at Readdle