Analyze your store listing metrics

Interpreting your Chrome Web Store listing metrics can help you evaluate how changes to your extension and storelisting can affect conversion rates. For example, you can identify countries with a high numberof visitors so you can prioritize supporting languages for those countries. You can also export allthe reports described below as CSV files.

Installs and uninstalls

You can track customer acquisition and churn using these reports:- Track acquisition using the daily install report.- Monitor user churn using the daily uninstalls analytics.

These numbers include new and returning users. You can configure this data by country, language, operating system, or time period using the “filter by” dropdown menus.

daily installsstatistics chart

Impressions

The impressions metrics track the number of users that discover your extension while searching orbrowsing the Chrome Web Store. An impression occurs when your extension is featured in anycollection or direct visits to your store item.

daily impressionsstatistics chart

Users

You can monitor weekly user retention for different groups of users, categorized by country,language, operating system, and item version.

weekly usersstatistics chart

Note: TheUsers stats only captures installations; it doesn't monitor whether users are active or not.

Google Analytics

To track store item metrics, you can opt in to Google Analytics 4 by clickingOpt in to Google Analytics underAdditional metrics on theStore listing tab. After opting in you will receive an email notification.

The Chrome Web Store manages the account for you and makes the data available in Google Analytics. Chrome Web Store grants you access only to non user-level data. For group publishers, all developers within the group, regardless of their role within the group, are granted access to data for items owned by the group.Where to opt in to Google Analytics

SeeUsing your Google Analytics account with the Chrome Web Store to learn more.

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Last updated 2021-08-17 UTC.