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The beta versions of iOS 26.4, iPadOS 26.4, macOS 26.4, tvOS 26.4, visionOS 26.4, and watchOS 26.4 are now available. Get your apps ready by confirming they work as expected on these releases. And make sure to build and test with Xcode 26.4 beta to take advantage of the advancements in the latest SDKs.

View downloads andrelease notes

Learn about testing abeta OS

Learn aboutsending feedback

The App Review Guidelines have been revised to clarify that apps with random or anonymous chat are subject to the1.2 User-Generated Content guideline.

Translations of the guidelines will be available onApple Developer website within one month.

The Swift Student Challenge is here! Submissions are now open through February 28, and students from all over the world are invited to submit their app playgrounds.

Learn more aboutthe Challenge

Key things to know

• No prior experience is needed. The Challenge is open to students of all levels who meet theeligibility requirements.
• The Challenge is free to enter — all you need is access to a Mac or iPad with Xcode or Swift Playground.
• Your app playground can be on any topic of your choice. The best app ideas come from subjects or experiences that you're passionate about.
• Your app playground should be experienced within 3 minutes or less.
• The Swift Student Challenge is a great opportunity for students to build their skills and create something great.

Learn more

• Watch a new video to learn from past winners and Apple experts.
• Explorelearning resources.

Starting April 28, 2026, apps and games uploaded to App Store Connect need to meet the following minimum requirements:

• iOS and iPadOS apps must be built with the iOS 26 & iPadOS 26 SDK or later
• tvOS apps must be built with the tvOS 26 SDK or later
• visionOS apps must be built with the visionOS 26 SDK or later
• watchOS apps must be built with the watchOS 26 SDK or later

Learn moreabout submitting

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 43 currencies across 175 storefronts.

From time to time, we need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

As of January 29:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:

• Bhutan: Goods and Services Tax (GST) introduction of 5%
• Finland: Reduced value‑added tax (VAT) rate decrease from 14% to 13.5% for news, magazines, books, and audiobooks
• Ghana: Removal of 2019 COVID-19 Health Recovery Levy
• Kazakhstan: VAT rate increase from 12% to 16%
• Lithuania: Reduced VAT rate decrease from 9% to 5% for news, magazines, books, and audiobooks
• Mauritius: VAT introduction of 15%
• Russia: VAT rate increase from 20% to 22%
• Türkiye: Digital sales tax (DST) rate decrease from 7.5% to 5%
• Zimbabwe: VAT rate increase from 15% to 15.5%

Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Bhutan and Mauritius.¹

Beginning February 16:

Pricing for apps and In-App Purchases will be updated for Mauritius if you haven’t selected Mauritius as the base storefront for your app or In‑App Purchase.² This update considers the VAT introduction listed in the tax updates section above.

If you’ve selected Mauritius as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated inApp Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcomingprice changes

Edit your app’s base countryor region

Pricing and availability start times by countryor region

Set a price for anIn-App Purchase

Learn more about your proceeds

View paymentsand proceeds

Downloadfinancial reports

¹ Translations of the updated agreement will be available on theApple Developer website within one month.

² Excludes auto-renewable subscriptions.

A recent injunction issued by a district court suspended enforcement of Texas state law SB2420, which introduced age assurance requirements for app marketplaces and developers. In light of this ruling, Apple will pause previously announced implementation plans and monitor the ongoing legal process.

The tools wepreviously announced to help developers meet their compliance obligations will remain available for sandbox testing, including:

• Declared Age Range API
• Significant Change API under PermissionKit
• New age rating property type in StoreKit
• App Store Server Notifications

These tools can also be used to help developers with their obligations under laws coming into effect in Utah and Louisiana in 2026. The Declared Age Range API remains available worldwide for users on iOS 26, iPadOS 26, and macOS 26, or later.

To comply with the Mobile Software Competition Act (MSCA), Apple is introducing changes to iOS that create new options for developers' apps in Japan. Beginning with iOS 26.2, developers can distribute apps on alternative app marketplaces, operate alternative app marketplaces, process app payments for digital goods and services outside of Apple In-App Purchase in iOS, and more.

The new options for downloading apps from alternative app marketplaces and making app payments open new avenues for malware, fraud, scams, and privacy and security risks. Apple has worked with Japanese regulators to introduce protections from these new threats — with a special emphasis on the safety of younger users. Those protections include Notarization for iOS apps, an authorization process for app marketplaces, and requirements that help protect children from inappropriate content and scams.

By March 17, 2026, all current members of the Apple Developer Program will need to agree to the latest update to the Apple Developer Program License Agreement, which includes new terms that allow for these options in Japan.

Learn more aboutthe updates

You can also request a30-minute online appointment to ask questions about these changes.

TheApple Developer Program License Agreement has been revised to support new features, updated policies, and to provide clarification. Please review the changes andsign in to your account to accept the updated terms.

• Section 3.3.3(A): Specified requirement on recordings and privacy.
• Section 3.3.3(J): Specified requirements for launching voice-based conversational apps via the side button on iPhone.
• Definitions, section 3.3.3(P): Specified terms for use of the Declared Age Range API and Significant App Topic Update API.
• Definitions, section 3.3.8(J): Specified requirements for use of the Wi-Fi Infrastructure Framework.
• Attachment 12: Specified terms for iOS apps in Japan, including alternative distribution, alternative payments and out-of-app offers, and the Core Technology Commission.
• Schedules 2 and 3, section 3.4: Specified the right to offset or recoup amounts owed to Apple.
• Schedules 2 and 3, section 5.4: Clarified requirements for consumer protection.

Translations of the updated agreement will be available on theApple Developer website within one month.

Beginning December 10, 2025, a new Australian law will require certain social media platforms operating in Australia to prevent people under 16 from having a social media account. Impacted developers are responsible for making sure they follow the requirements of the new law, including deactivating any existing accounts for users under 16 and monitoring new signups.

Join us in celebrating the outstanding work of these developers from around the world.

Meetthe winners

Every year, the App Store Awards celebrate exceptional apps and games that improve people’s lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. This year, the App Store Editorial team is proud to recognize 49 outstanding finalists. Winners will be announced in the coming weeks.

Learn aboutthe finalists

Today, we’re introducing the Mini Apps Partner Program, which expands on the App Store’s ongoing support for apps that offer mini apps. Mini apps are self-contained experiences that are built using web technologies like HTML5 and JavaScript. This program is designed to help developers who host mini apps grow their business and further the availability of mini apps on the App Store — all while providing a great customer experience.

Participating developers may benefit from a reduced commission rate of 15% on the sales of qualifying In-App Purchases. To be eligible for this reduced commission rate, participating apps must support certain App Store technologies, including the Declared Age Range API and the Advanced Commerce API in order to help provide a safe and seamless experience for customers of all ages.

Learn more about the Mini Apps Partner Programand eligibility

TheApp Review Guidelines have been revised to support updated policies and to provide clarification. Please review the changes below:

• 1.2.1(a): This new guideline specifies that creator apps must provide a way for users to identify content that exceeds the app’s age rating, and use an age restriction mechanism based on verified or declared age to limit access by underage users.
• 2.5.10: This language has been deleted (“Apps should not be submitted with empty ad banners or test advertisements.”).
• 3.2.2(ix): Clarified that loan apps may not charge a maximum APR higher than 36%, including costs and fees, and may not require repayment in full in 60 days or less.
• 4.1(c): This new guideline specifies that you cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer.
• 4.7: Clarifies that HTML5 and JavaScript mini apps and mini games are in scope of the guideline.
• 4.7.2: Clarifies that apps offering software not embedded in the binary may not extend or expose native platform APIs or technologies to the software without prior permission from Apple.
• 4.7.5: Clarifies that apps offering software not embedded in the binary must provide a way for users to identify content that exceeds the app’s age rating, and use an age restriction mechanism based on verified or declared age to limit access by underage users.
• 5.1.1(ix): Adds crypto exchanges to the list of apps that provide services in highly regulated fields.
• 5.1.2(i): Clarifies that you must clearly disclose where personal data will be shared with third parties, including with third-party AI, and obtain explicit permission before doing so.

Translations of the guidelines will be available onApple Developer website within one month.

Today we’re releasing more details about the tools we’re making available for developers to help them meet their compliance obligations under upcoming U.S. state laws, including SB2420 in Texas. While we're providing these tools to help developers navigate the evolving legal landscape, Apple remains concerned about the potential implications of laws like SB2420 in Texas. Specifically, we worry they could undermine the privacy of all users by requiring the collection of sensitive personal information just to download an app – even those that simply provide weather forecasts or sports scores.

The beta versions of iOS 26.2, iPadOS 26.2, macOS 26.2, tvOS 26.2, visionOS 26.2, and watchOS 26.2 are now available. Get your apps ready by confirming they work as expected on these releases. And make sure to build and test with Xcode 26.2 beta to take advantage of the advancements in the latest SDKs.

View downloads andrelease notes

Learn about testing abeta OS

Learn aboutsending feedback

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Price updates

Beginning November 17:

Pricing for apps and In-App Purchases will be updated for Poland, Switzerland, and Türkiye if you haven’t selected one of these storefronts as the base storefront for your app or In‑App Purchase.¹

If you’ve selected Poland, Switzerland, or Türkiye as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated inApp Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcomingprice changes

Edit your app’s base countryor region

Pricing and availability start times by countryor region

Set a price for anIn-App Purchase

¹ Excludes auto-renewable subscriptions.

As part of our ongoing commitment to helping developers succeed on the App Store, we’re introducing new options for submitting content and updates while your app is in review, double the number of custom product pages, and offer codes for all In-App Purchase types.

Submit additional items to App Review

Now you can send additional items to App Review independent of an existing submission, giving you greater flexibility when submitting your apps and games. For example, you can now submit:

• One or more In-App Events in a separate submission if you have an app version under review.
• An app version to address a critical bug that’s separate from any existing custom product pages under review.
• One or more Game Center features — including achievements, leaderboards, challenges, and more — in a submission that’s separate from an app version under review.

Learn moreabout submitting

Create double the number of custom product pages and add keywords

Custom product pages let you highlight different content and features within your app or game using unique screenshots, app previews, and promotional text. To provide you with even more flexibility, you can now create and publish up to 70 custom pages at a given time. Additionally, you can now assign keywords to each custom product page so they’re more discoverable on the App Store. Custom product pages with keywords assigned to them can appear in search results for those selected keywords instead of your default product page.

Learn more about customproduct pages

Offer codes expand to all In-App Purchase types

Offer codes now support all In-App Purchase types, including consumable, non-consumable, and non-renewing subscriptions, in addition to expanded support for auto-renewable subscriptions. With offer codes, you can present people with a limited-time offer for a free or discounted In-App Purchase. This allows you to share the value of your In-App Purchases and encourage engagement and purchases within your apps and games. This expanded support includes the ability to create offer codes for:

• Consumable, non-consumable, and non-renewing subscriptions.
• Auto-renewable subscriptions that don’t auto-renew once the promotional period ends.

Schedule 1 and the Paid Applications Agreement (Schedules 2 and 3) will be updated to indicate that offer codes are available for all In-App Purchase types.¹

Promo codes for In-App Purchases

Offer codes build on the functionality ofpromo codes and provide improved configuration and customer eligibility options. As a result, starting March 26, 2026, you’ll no longer be able to create promo codes for In-App Purchases in App Store Connect. Any existing promo codes for In-App Purchases you’ve created can be redeemed until they expire. You can continue to use promo codes in order to provide people with a free download of your app.

Learn about creatingoffer codes

Learn about offer codes forauto-renewable subscriptions

Implementingoffer codes

¹ Translations of the updated agreement will be available on theApple Developer website within one month.

Starting January 1, 2026, developers based in the Republic of Korea must provide aserver‑to‑server notification endpoint when registering a new Services ID, or updating an existing Services ID, toassociate their website with an app usingSign in with Apple.

As a reminder, registering a notification endpoint allows Apple to send you important updates about the people who use your app and their account status, including:

• Changes in email forwarding preferences.
• Account deletions in your app.
• Permanent Apple Account deletions.

To learn more about server-to-server notifications, seeWWDC20 session 10173: Get the most out of Sign in with Apple.

When you receive these notifications, you should immediately update any data associated with the account change in the app, as well as any necessary server infrastructure, to give people more control of the personal data they’ve shared. For more information, seeProcessing changes for Sign in with Apple accounts.

Before submitting a new app to the App Store, or updating an existing app configuration to register a new Services ID or modify an existing Services ID, please read the guidance below.

Account change guidance

Account changes are directly related to privacy and control for the user and their personal data, and confirming account changes should be straightforward and transparent.

For account email forwarding changes:

• Ensure any displayed user data affected by the account change matches the change event in the notification payload. Typically, this data is displayed in the app’s account settings or user profile.
• If people need to visit a website to finish changing or verifying their email address, include a link directly to the page on your website where they can complete the process.
• Keep users informed. If the email forwarding change affects other services you offer, let them know. If your app supports In-App Purchases, help people understand how billing, order tracking, and cancellations will be handled with the new email address.

For account deletions:

• SeeTN3194: Handling account deletions and revoking tokens for Sign in with Apple.

Note: Always follow applicable legal requirements for storing and retaining user account information and for handling account changes and deletions. This includes complying with local laws where your apps are available. If you have questions regarding your legal obligations, check with your legal counsel.

Resources

• App Review Guidelines
• Human Interface Guidelines: Managing accounts

The Apple Developer Program License Agreement has been revised to support updated policies and to provide clarification. Please review the changes below andsign in to your account to accept the updated terms.

• Section 3.3.1(B): Updated requirements related to interpreted code
• Definitions, Section 3.3.3(F): Specified requirements for use of the Location Push Service Extension
• Section 3.3.8(A), Attachment 4: Added links to terms for Xcode Cloud and CloudKit related to Regulation (EU) 2023/2854 (EU Data Act)
• Section 3.3.9(D): Updated terms regarding the entity that distributes the Tap to Pay APIs
• Schedule 1, Exhibit C: Updated Section 1 definition for Promo Codes
• Schedule 2, Section 3.13: Updated references to Offer Codes
• Schedule 2, Section 3.13(b): Updated availability terms for Offer Codes

Translations of the updated agreement will be available on theApple Developer website within one month.

Beginning January 1, 2026, a new state law in Texas — SB2420 — introduces age assurance requirements for app marketplaces and developers. While we share the goal of strengthening kids’ online safety, we are concerned that SB2420 impacts the privacy of users by requiring the collection of sensitive, personally identifiable information to download any app, even if a user simply wants to check the weather or sports scores. Apple will continue to provide parents and developers with industry-leading tools that help enhance child safety while safeguarding privacy within the constraints of the law.

Once this law goes into effect, users located in Texas who create a new Apple Account will be required to confirm whether they are 18 years or older. All new Apple Accounts for users under the age of 18 will be required to join aFamily Sharing group, and parents or guardians will need to provide consent for all App Store downloads, app purchases, and transactions using Apple's In-App Purchase system by the minor. This will also impact developers, who will need to adopt new capabilities and modify behavior within their apps to meet their obligations under the law. Similar requirements will come into effect later next year in Utah and Louisiana.

Today we’re sharing details about updates that we’re making and the tools we’ll provide to help developers meet these new requirements.

To assist developers in meeting their obligations in a privacy-preserving way, we’ll introduce capabilities to help them obtain users’ age categories and manage significant changes as required by Texas state law. TheDeclared Age Range API is available to implement now, and will be updated in the coming months to provide the required age categories for new account users in Texas. And new APIs launching later this year will enable developers, when they determine a significant change is made to their app, to invoke a system experience to allow the user to request that parental consent be re-obtained. Additionally, parents will be able to revoke consent for a minor continuing to use an app. More details, including additional technical documentation, will be released later this fall.

We know protecting kids from online threats requires constant vigilance and effort. That’s why we will continue to createindustry-leading features to help developers provide age-appropriate experiences and safeguard privacy in their apps and games, and empower parents with acomprehensive set of tools to help keep their kids safe online.

Beginning January 1, 2026, Bulgaria will adopt the euro (EUR) as its official currency, replacing the Bulgarian lev (BGN). As a result, the currency for App Store purchases and subscriptions in Bulgaria will change from BGN to EUR on this date. Your proceeds from sales in Bulgaria will also change to euros.

If you’ve selected the lev as the currency for your bank in App Store Connect, it will automatically change to the euro on December 1, 2025. If you’ve selected a different currency for your bank account, you’ll continue to be paid in that currency. The statutory fixed conversion rate is 1.95583 BGN = 1 EUR as established on July 8, 2025, by the Council of the European Union in connection with the introduction of the euro as the official currency in the Republic of Bulgaria.

• Auto-renewing subscriptions, manually priced apps and In‑App Purchases, or apps and In‑App Purchases with Bulgaria as the base storefront: Pricing on the Bulgaria storefront will be updated to a euro price based on the statutory conversion rate and rounded down to a supported euro price point. If you’ve chosen Bulgaria as the base storefront for your app or In‑App Purchases, pricing in other storefronts may be updated to maintain equalization with the new euro price.

• Other apps or In‑App Purchases: Pricing on the Bulgaria storefront will be converted to the euro using the standard equalization for euro markets where App Store sales are subject to value‑added tax (VAT).

You can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Auto‑renewable subscriptions won’t be interrupted. Subscription prices will be automatically updated for each current, preserved, and future scheduled price to euros. Customers with auto‑renewable subscriptions will receive an email informing them of the currency change.

Per the Euro Act, you’ll need to communicate both the lev and euro prices for In‑App Purchases to customers within your app for the duration of the transitional period from now until the end of the transition period on August 8, 2026. This messaging should appear anywhere prices are displayed.

Your Sales and Trends reports and monthly financial reports will also be updated. For Sales and Trends, euros will be indicated for transactions after the currency change. For monthly financial reports, earnings from sales that occurred before the currency change will be in the BG report, and earnings from sales after the currency change will be in the EU report.

All refunds issued after January 1, 2026, will be refunded in euros, regardless of the date of purchase.

Learn more about the BulgariaEUR adoption

The beta versions of iOS 26.1, iPadOS 26.1, macOS 26.1, tvOS 26.1, visionOS 26.1, and watchOS 26.1 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 26.0.1.

View downloads andrelease notes

Learn about testing abeta OS

Learn aboutsending feedback

iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26 will soon be available to customers worldwide — which means you can now submit apps and games that take advantage of Apple’s broadest design update ever.

Build your apps and games using theXcode 26 Release Candidate and latest SDKs, test with TestFlight, and submit for review to the App Store. By taking advantage of thenew design and Liquid Glass, theFoundation Models framework, the newApple Games app, and more, you can deliver even more unique experiences on Apple platforms.

Starting April 2026, apps and games uploaded to App Store Connect need to meet the following minimum requirements.

• iOS and iPadOS apps must be built with the iOS 26 & iPadOS 26 SDK or later
• tvOS apps must be built with the tvOS 26 SDK or later
• visionOS apps must be built with the visionOS 26 SDK or later
• watchOS apps must be built with the watchOS 26 SDK or later

Learn moreabout submitting

Join us for a special Apple Event on September 9 at 10 a.m. PT.

Watch onapple.com, Apple TV, orYouTube Live.

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Tax and price updates

As of August 21:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:

• Brazil: Imposto sobre Operações Financeiras (IOF) of 3.5%
• Canada: Digital services tax (DST) no longer applicable
• Estonia: Value‑added tax (VAT) rate increase from 22% to 24%
• Romania:

    - VAT rate increase from 19% to 21%

    - Reduced VAT rate increase from 5% to 11% for news, magazines, books, and audiobooks

• The Philippines: VAT introduction of 12% for developers based outside of the Philippines
• Vietnam:

    - Organizations based outside of Vietnam: VAT rate increase from 5% to 10%.

    - Individual developers based outside of Vietnam: Personal income tax (PIT) introduction of 5%, replacing the corporate income tax (CIT). Reduced VAT rate of 0% for news, magazines, and books no longer applies and all content will be taxed at the standard rate.

    - Organizations based in Vietnam: Apple will no longer remit foreign contractor tax (FCT) on sales to end customers. FCT of 5% introduced on Apple’s commission.

    - Individual developers based in Vietnam: Personal income tax (PIT) introduction of 2%, replacing the corporate income tax (CIT). FCT of 5% introduced on Apple’s commission. Reduced VAT rate of 0% for news, magazines, and books no longer applies and all content will be taxed at the standard rate.

Exhibit B and C of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in the Philippines, and the relevant tax changes in Vietnam.¹

Beginning September 8:

Pricing for apps and In-App Purchases will be updated for the Philippines and Vietnam if you haven’t selected one of these storefronts as the base storefront for your app or In‑App Purchase.² These updates also consider VAT introductions and changes listed in the tax updates section above.

If you’ve selected the Philippines or Vietnam as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated inApp Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcomingprice changes

Edit your app’s base countryor region

Pricing and availability start times by countryor region

Set a price for anIn-App Purchase

Learn more about your proceeds

View paymentsand proceeds

Downloadfinancial reports

¹ Translations of the updated agreement will be available on theApple Developer website within one month.

² Excludes auto-renewable subscriptions.

The App Store is designed to be a safe and trusted place for all ages, including children. The age rating system for apps and games has been updated in order to provide people with more granular age ratings. We’ve also introduced new age rating questions to help identify sensitive content in your app and added the ability to set a higher rating to reflect your app’s minimum age requirement. Ratings for all apps and games on the App Store have been automatically updated to align with this new system and will be reflected on Apple devices running beta versions of iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26.

The updated age rating system adds 13+, 16+, and 18+ to the existing 4+ and 9+ ratings. Age ratings are assigned to each country or region and may vary based on region-specific suitability standards.

We’ve introduced a new set of required questions to the ratings questionnaire for all apps. These new questions cover:

• In-app controls.
• Capabilities.
• Medical or wellness topics.
• Violent themes in your app or game.

Your answers to these questions will help Apple better calculate a rating and help you deliver an age-appropriate experience.

If your app has a policy requiring a higher minimum user age than the rating assigned by Apple, you can set a higher age rating after you respond to the age ratings questions. You can view the age rating for each of your apps under the updated system and respond to the new questions for each app in the App Information section inApp Store Connect.

As a reminder, you must consider how all app features, including AI assistants and chatbot functionality, impact the frequency of sensitive content appearing within your app to make sure it receives the appropriate rating. All apps are subject to theApp Review Guidelines, such as the safety guidelines regarding objectionable content or user generated content, and must abide by all applicable local laws and regulations, like the Children’s Online Privacy Protection Act (“COPPA”), and the European Union’s General Data Protection Regulation (“GDPR”).

Please provide responses to the updated age rating questions for each of your apps by January 31, 2026, to avoid an interruption when submitting your app updates in App Store Connect.

Learn more about age ratings valuesand definitions

Learn how to set yourapp rating

Beginning April 2026, watchOS apps uploaded to App Store Connect must also include 64-bit support and be built with thewatchOS 26 SDK. To enable 64-bit support in your project, we recommend using the default Xcode build setting of “Standard architectures” to build a single binary with 64-bit code.

You can test ARM64 compatibility for your apps in the Xcode Simulator, and on Apple Watch Series 9 or 10, or Apple Watch Ultra 2 running watchOS 26 beta.

Learn more about the SDKs includedin Xcode

Apple Ul design kits for Figma and Sketch are now available for iOS and iPadOS 26.

Apple Design Resources

The European Commission has required Apple to make a series of additional changes under the Digital Markets Act:

Communication and promotion of offers

• Today, we’re introducing updated terms that let developers with apps in the European Union storefronts of the App Store communicate and promote offers for purchase of digital goods or services available at a destination of their choice. The destination can be a website, alternative app marketplace, or another app, and can be accessed outside the app or within the app via a web view or native experience.
• App Store apps that communicate and promote offers for digital goods or services will be subject to new business terms for those transactions — an initial acquisition fee, store services fee, and for apps on the StoreKit External Purchase Link Entitlement (EU) Addendum, the Core Technology Commission (CTC). The CTC reflects value Apple provides developers through ongoing investments in the tools, technologies, and services that enable them to build and share innovative apps with users.
• Music streaming apps on the App Store in the European Economic Area (EEA) wanting to use the Music Streaming Services Entitlement (EEA) can use these options.

Update to Business Terms for Apps in the European Union

• By January 1, 2026, Apple plans to move to a single business model in the EU for all developers. Under this single business model, Apple will transition from the Core Technology Fee (CTF) to the CTC on digital goods or services. The CTC will apply to digital goods or services sold by apps distributed from the App Store, Web Distribution, and/or alternative marketplaces.
• Apps currently under the Alternative Terms Addendum for Apps in the EU continue to be subject only to the CTF until the transition to the CTC is fully implemented next year. At that time, qualifying transactions will be subject to the CTC, and the CTF will no longer apply. Additional details regarding this transition will be provided at a later date.

User Experience Update

• Beginning with iOS 18.6 and iPadOS 18.6, iOS and iPadOS will provide anupdated user experience in the EU for installing alternative marketplaces or apps from a developer’s website. Additionally, later this year, we will provide an API which will allow developers to initiate the download of alternatively distributed apps they publish from within their app.

To learn more, viewCommunication and promotion of offers on the App Store in the EU. To read the full terms, view theAlternative Terms Addendum for Apps in the EU or theStoreKit External Purchase Link Entitlement Addendum for EU Apps. You can also request a30-minute online appointment to ask questions and provide feedback about these changes.

Discover the latest advancements on all Apple platforms. With incredible new features in iOS, iPadOS, macOS, tvOS, visionOS, and watchOS, and major enhancements across languages, frameworks, tools, and services, you can create even more unique experiences in your apps and games.

Explorewhat’s new

TheApple Developer Program License Agreement andApp Review Guidelines have been revised to support new features and updated policies, and to provide clarification. Please review the changes below.

Apple Developer Program License Agreement

• Section 3.3.3(D): Updated language on requirements for data and privacy.
• Section 3.3.3(N): Updated requirements for use of the ID Verifier APIs.
• Definitions, 3.3.3(P): Specified requirements for use of the Declared Age Range API.
• Definitions, 3.3.7(G): Specified requirements for use of the Wi-Fi Aware framework.
• Definitions, 3.3.7(H): Specified requirements for use of the TelephonyMessagingKit APIs.
• Definitions, 3.3.7(I): Specified requirements for use of the Default Dialer APIs.
• Definition, Section 3.3.8(H), Attachment 11: Specified requirements for use of EnergyKit.
• Definitions, 3.3.8(I): Specified requirements for use of the Foundation Models framework.
• Definitions, Attachment 4: Specified requirements for use of the iCloud Extended Share APIs.
• Section 6.4: Removed language on Bitcode submissions as it is no longer applicable, and replaced it with terms regarding iOS app widgets on CarPlay.
• Section 7.4(B): Updated and clarified requirements for TestFlight related to digital purchases and tester invitations.
• Section 7.7: Updated language on customization of icons and widgets.
• Section 7.8: Specified terms related to the Apple Games app.
• Attachment 6: Updated terms regarding the entity that distributes the map in China.

App Review Guidelines

• 3.1.2(a), bullet 2: This language has been deleted (“You may offer a single subscription that is shared across your own apps and services”).
• 3.1.2(a), bullet 5: This language has been relocated to Guideline 3.2.2(x).
• 3.2.1(viii): Clarified that financial apps must have necessary licensing and permissions in the locations where developers make them available.
• 3.2.2(x): This new guideline contains the language relocated from Guideline 3.1.2(a), bullet 5, and permits developers to otherwise incentivize users to take specific actions within app.

Pleasesign in to your account to accept the updated Apple Developer Program License Agreement.

Translations of the guidelines will be available onApple Developer website within one month.

WWDC25 is almost here! Find out how to tune in to the Keynote and Platforms State of the Union on Monday, June 9.

Learn more

Here’s what's in store for WWDC25. Join us online from June 9 to 13 for a week of technology and creativity.

Learn more

Register for group labs

Accessibility technologies group lab

Apple Intelligence technologies group lab

Camera & Photos frameworks group lab

Design group lab

Developer Tools group lab

HTTP Live Streaming group lab

Immersive video & spatial audio technologies group lab

Machine learning & AI frameworks group lab

Metal & game technologies group lab

Swift group lab

SwiftUI group lab

UI Frameworks group lab

visionOS group lab

watchOS group lab

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Tax and price updates

As of May 16:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in Brazil to account for the Contribuições de Intervenção no Domínio Econômico (CIDE) tax introduction of 10% for developers based outside of Brazil.

Beginning June 2:

Pricing for apps and In-App Purchases will be updated for Brazil and Kazakhstan if you haven’t selected one of these storefronts as the base storefront for your app or In‑App Purchase.¹ The updates in Brazil also consider the 10% CIDE tax introduction.

If you’ve selected Brazil or Kazakhstan as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated inApp Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Additional upcoming changes

Beginning August 4:

All auto-renewable subscription price increases in Austria, Germany, and Poland will require customers to consent to the new price for their subscription to continue renewing.

• Price increases scheduled with a start date on or after August 4: All customers must consent to the new price. If a subscriber doesn’t agree to the new price or takes no action, Apple will continue to request consent approximately weekly through email, push notifications, and in-app messaging until their subscription expires at the end of their current billing cycle.

• Price increases scheduled with a start date before August 4: Current notice criteria will remain in effect, even if the renewal occurs after August 4 (for annual subscriptions, renewal could be as late as August 2026).See criteria, noting that consent may apply to customers depending on the size or velocity of your price increases.

To help ensure a smooth transition, we recommend avoiding scheduling price increases with a start date between August 2 and August 4.

Learn more about managing your prices

View or edit upcomingprice changes

Edit your app’s base countryor region

Pricing and availability start times by countryor region

Set a price for anIn-App Purchase

Learn more about your proceeds

View paymentsand proceeds

Downloadfinancial reports

¹ Excludes auto-renewable subscriptions.

The App Review Guidelines have been updated for compliance with a United States court decision regarding buttons, external links, and other calls to action in apps. These changes affect apps distributed on the United States storefront of the App Store, and are reflected in updates to Guidelines 3.1.1, 3.1.1(a), 3.1.3, and 3.1.3(a).

View theApp Review Guidelines

Translations of the guidelines will be available onApple Developer website within one month.

Join the worldwide developer community online for a week of technology and creativity.

Be there for the reveal of the latest Apple tools, frameworks, and features. Learn to elevate your apps and games through video sessions hosted by Apple engineers and designers. Engage with Apple experts in labs and connect with the worldwide developer community. All online and at no cost.

Learn moreabout WWDC25

Check out the official Apple Developer WeChat account to find news, announcements, and upcoming activities for the developer community.

Learn more inSimplified Chinese

The beta versions of iOS 18.4, iPadOS 18.4, macOS 15.4, tvOS 18.4, visionOS 2.4, and watchOS 11.4 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 16.3.

Aspreviewed last year, iOS 18.4 and iPadOS 18.4 include support fordefault translation apps for all users worldwide, anddefault navigation apps for EU users.

Beginning April 24, 2025, apps uploaded to App Store Connect must be built with Xcode 16 or later using an SDK for iOS 18, iPadOS 18, tvOS 18, visionOS 2, or watchOS 11.

View downloads andrelease notes

As of today, apps without trader status have been removed from the App Store in the European Union (EU) until trader status is provided and verified by Apple.

Account Holders or Admins in the Apple Developer Program will need to enter this status in App Store Connect to comply with theDigital Services Act.

Learn what a trader is and how to enteryour status

You can now take advantage of upgraded security options when creating new token authentication keys for the Apple Push Notification service (APNs).

Team-scoped keys enable you to restrict your token authentication keys to either development or production environments, providing an additional layer of security and ensuring that keys are used only in their intended environments.

Topic-specific keys provide more granular control by enabling you to associate each key with a specific bundle ID, allowing for more streamlined and organized key management. This is particularly beneficial for large organizations that manage multiple apps across different teams.

Your existing keys will continue to work for all push topics and environments. At this time, you don’t have to update your keys unless you want to take advantage of the new capabilities.

For detailed instructions on how to secure your communications with APNs, readEstablishing a token-based connection to APNs.

Starting February 14, 2025, new regulatory requirements in South Korea will apply to all apps with offers and trials for auto-renewing subscriptions.

To comply, if you offer trials or offers for auto-renewing subscriptions to your app or game, additional consent must be obtained for your trial or offer after the initial transaction. The App Store will help to get consent by informing the affected subscribers with an email, push notification, and in-app price consent sheet, and asking your subscribers to agree to the new price.

This additional consent must be obtained from customers within 30 days from the payment or conversion date for:

• Free to paid trials
• Discounted subscription offers to standard-price subscriptions

Apps that do not offer a free trial or discounted offer before a subscription converts to the regular price are not affected.

Learn more aboutthis regulation

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Tax and pricing updates for February

As of February 6:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:

• Azerbaijan: value-added tax (VAT) introduction of 18%
• Peru: VAT introduction of 18%
• Slovakia: Standard VAT rate increase from 20% to 23%
• Slovakia: Reduced VAT rate introduction of 5% for ebooks
• Estonia: Reduced VAT rate increase from 5% to 9% for news publications, magazines, and other periodicals
• Finland: Reduced VAT rate increase from 10% to 14% for ebooks

Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Azerbaijan and Peru.¹

As of February 24:

Pricing for apps and In-App Purchases will be updated for the Azerbaijan and Peru storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.² These updates also consider VAT introductions listed in the tax updates section above.

If you’ve selected the Azerbaijan or Peru storefront as the base for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated inApp Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcomingprice changes

Edit your app’s base countryor region

Pricing and availability start times by countryor region

Set a price for anIn-App Purchase

Beginning April 1:

As a result of last year’schange in Japan’s tax regulations, Apple (through iTunes K.K. in Japan) is now designated as a Specified Platform Operator by the Japan tax authority. All paid apps and In-App Purchases, (including game items, such as coins) sold by non-Japan-based developers on the App Store in Japan will be subject to the platform tax regime. Apple will collect and remit a 10% Japanese consumption tax (JCT) to the National Tax Agency JAPAN on such transactions at the time of purchase. Your proceeds will be adjusted accordingly.

Please note any prepaid payment instruments (such as coins) sold prior to April 1, 2025, will not be subject to platform taxation, and the relevant JCT compliance should continue to be managed by the developer.

For specific information on how the JCT affects in-game items, see Question 7 in the Tax Agency of Japan’sQ&A about Platform Taxation of Consumption Tax.

Learn more about your proceeds

View paymentsand proceeds

Downloadfinancial reports

¹ Translations of the updated agreement are available on the Apple Developer website today.

² Excludes auto-renewable subscriptions.

The Vietnamese Ministry of Information and Communications (MIC) requires games to be licensed to remain available on the App Store in Vietnam. To learn more and apply for a game license,review the regulations.

Once you have obtained your license:

• Sign in toApp Store Connect.
• Enter the license number and the associated URL in the description section of your game’s product page.
• Note that you only need to provide this information for theApp Store localization displayed on the Vietnam storefront.
• Submit an update to App Review.

If you have questions on how to comply with these requirements, please contact theAuthority of Broadcasting and Electronic Information (ABEI) under the Vietnamese Ministry of Information and Communications.

View thefull law

Submissions for the Swift Student Challenge 2025 are now open through February 23. You have three more weeks to design, test, refine, and submit your app playground for consideration to be named one of 350 winners.

What to know:

• The Challenge is free to enter — you just need access to an iPad or Mac with Swift Playground or Xcode.
• The best app ideas are personal — let your passion shine through your work.
• No formal coding experience required — the Challenge is open to students of all levels.
• Your app playground doesn’t need to be intricate — it should be experienced within 3 minutes or less.

Where to start:

• Explore tools and tutorials to build an incredible app playground.
• Get inspired by last year’s Distinguished Winners, learn about their winning apps, and read about their experiences at Apple Park.

Learn more aboutthe Challenge

The App Store facilitates billions of transactions annually to help developers grow their businesses and provide a world-class customer experience. To further support developers’ evolving business models — such as exceptionally large content catalogs, creator experiences, and subscriptions with optional add-ons — we’re introducing the Advanced Commerce API.

Developers can apply to use the Advanced Commerce API to support eligible App Store business models and more flexibly manage their In-App Purchases within their app. These purchases leverage the power of the trusted App Store commerce system, including end-to-end payment processing, tax support, customer service, and more, so developers can focus on providing great app experiences.

Learn about eligibility requirements and howto apply

Starting February 17, 2025: Due to the European Union’sDigital Services Act, apps without trader status will be removed from the App Store in the European Union until trader status is provided and verified, if necessary.

As a reminder, Account Holders or Admins in the Apple Developer Program need to enter trader status in App Store Connect for apps on the App Store in the European Union in order to comply with the Digital Services Act.

Learn what a trader is and how to enteryour status

As part of ongoing efforts to improve security and privacy on Apple platforms, the App Store receipt signing intermediate certificate is being updated to use the SHA-256 cryptographic algorithm. This certificate is used to sign App Store receipts, which are the proof of purchase for apps and In-App Purchases.

This update is being completed inmultiple phases and some existing apps on the App Store may be impacted by the next update, depending on how they verify receipts.

StartingJanuary 24, 2025, if your app performs on-device receipt validation and doesn’t support the SHA-256 algorithm, your app will fail to validate the receipt. If your app prevents customers from accessing the app or premium content when receipt validation fails, your customers may lose access to their content.

If your app performs on-device receipt validation, update your app to support certificates that use the SHA-256 algorithm; alternatively, use theAppTransaction andTransaction APIs to verify App Store transactions.

For more details, viewTN3138: Handling App Store receipt signing certificate changes.

Starting next month, Apple will change the supported algorithms that secure server connections for Apple Pay on the Web. In order to maintain uninterrupted service, you’ll need to ensure that your production servers support one or more of thedesignated six ciphers beforeFebruary 4, 2025.

These algorithm changes will affect any secure connection you’ve established as part of your Apple Pay integration, including the following touchpoints:

• Requesting an Apple Pay payment session (Apple Pay on the Web only)
• Renewing your domain verification (Apple Pay on the Web only)
• Receiving and handling merchant token notifications for recurring, deferred, and automatic-reload transactions (Apple Pay on the Web and in app)
• Creating and updatingWallet Orders (Apple Pay on the Web and in app)
• Managing merchant onboarding via theApple Pay Web Merchant Registration API (payment service provider (PSP) and e-commerce platforms only)

The beta versions of iOS 18.3, iPadOS 18.3, macOS 15.3, tvOS 18.3, visionOS 2.3, and watchOS 11.3 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 16.2.

View downloads andrelease notes

Learn about testing abeta OS

Learn aboutsending feedback

Join us in celebrating the outstanding work of these developers from around the world.

Meetthe winners

Attachment 2 of the Apple Developer Program License Agreement has been amended to specify requirements for use of the In-App Purchase API. Please review the changes and accept the updated terms in your account.

View the full termsand conditions

Translations of the updated agreement will be available on theApple Developer website within one month.

The busiest season on the App Store is almost here. Make sure your apps and games are up to date and ready.

App Review will continue to accept submissions throughout the holiday season. Please plan to submit time-sensitive submissions early, as we anticipate high volume and reviews may take longer to complete from December 20-26.

Learn more about submitting tothe App Store

Every year, the App Store Awards celebrate exceptional apps and games that improve people's lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. This year, the App Store Editorial team is proud to recognize over 40 outstanding finalists. Winners will be announced in the coming weeks.

Learn aboutthe finalists

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Tax updates as of October:

Your proceeds from the sale of eligible apps and In‑App Purchases have been increased in:

• Nepal: Apple no longer remits Nepal value-added tax (VAT) for local developers and proceeds were increased accordingly.
• Kazakhstan: Apple no longer remits Kazakstan VAT for local developers and proceeds were increased accordingly.
• Madeira: Decrease of the Madeira VAT rate from 5% to 4% for news publications, magazines and other periodicals, books, and audiobooks.

Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple will not remit VAT in Nepal and Kazakhstan for local developers.

Learn more about your proceeds

View paymentsand proceeds

Downloadfinancial reports

Price updates as of December 2:

• Pricing for apps and In-App Purchases will be updated for the Japan and Türkiye storefronts if you haven’t selected one of these as the base for your app or In‑App Purchases.

If you’ve selected the Japan or Türkiye storefront as the base for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated inApp Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcomingprice changes

Edit your app’s base countryor region

Pricing and availability start times by countryor region

Set a price for anIn-App Purchase

Share your app or game’s upcoming content and enhancements for App Store featuring consideration with new Featuring Nominations in App Store Connect. Submit a nomination to tell our team about a new launch, in-app content, or added functionality. If you’re featured in select placements on the Today tab, you’ll also receive a notification via the App Store Connect app.

In addition, you can promote your app or game’s biggest moments — such as an app launch, new version, or select featuring placements on the App Store — with readymade marketing assets. Use the App Store Connect app to generate Apple-designed assets and share them to your social media channels. Include the provided link alongside your assets so people can easily download your app or game on the App Store.

Learn more aboutgetting featured

Submit aFeaturing Nomination

The Push Notifications Console now includes metrics for broadcast push notifications sent in the Apple Push Notification service (APNs) production environment. The console’s interface provides an aggregated view of the broadcast push notifications that are successfully accepted by APNs, the number of devices that receive them, and a snapshot of the maximum number of devices subscribed to your channels.

Set up broadcastpush notifications

Broadcast updates to yourLive Activities

As part of ongoing efforts to improve security and privacy on Apple platforms, the App Store receipt signing intermediate certificate is being updated to use the SHA-256 cryptographic algorithm. This certificate is used to sign App Store receipts, which are the proof of purchase for apps and In-App Purchases.

This update is being completed inmultiple phases and some existing apps on the App Store may be impacted by the next update, depending on how they verify receipts.

StartingJanuary 24, 2025, if your app performs on-device receipt validation and doesn't support a SHA-256 algorithm, your app will fail to validate the receipt. If your app prevents customers from accessing the app or premium content when receipt validation fails, your customers may lose access to their content.

If your app performs on-device receipt validation, update your app to support certificates that use the SHA-256 algorithm; alternatively, use theAppTransaction andTransaction APIs to verify App Store transactions.

For more details, viewTN3138: Handling App Store receipt signing certificate change.

Beta testing your apps, games, and App Clips is even better with new enhancements to TestFlight. Updates include:

• Redesigned invitations. TestFlight invitations now include your beta app description to better highlight new features and content your app or game offers to prospective testers. Apps and games with an approved version that’s ready for distribution can alsoinclude their screenshots and app category in their invite. We’ve also added a way for people to leave feedback if they didn’t join your beta, so you can understand why they didn’t participate.
• Tester enrollment criteria. You can choose toset criteria, such as device type and OS versions, to more easily enroll qualified testers via a public link to provide more relevant feedback on your invite.
• Public link metrics. Find out how successful your public link is at enrolling testers for your app withnew metrics. Understand how many testers viewed your invite in the TestFlight app and chose to accept it. If you’ve set criteria for the public link, you can also view how many testers didn’t meet the criteria.

To get started with TestFlight, upload your build, add test information, and invite testers.

Learn moreabout TestFlight

The beta versions of iOS 18.2, iPadOS 18.2, and macOS 15.2 are now available. Get your apps ready by confirming they work as expected on thesereleases. And make sure to build and test with Xcode 16.2 beta to take advantage of the advancements in the latest SDKs.

Aspreviewed earlier this year, changes to the browser choice screen, default apps, and app deletion for EU users, as well as support in Safari for exporting user data and for web browsers to import that data, are now available in the beta versions of iOS 18.2 and iPadOS 18.2.

These releases also include improvements to the Apps area in Settings first introduced in iOS 18 and iPadOS 18. All users worldwide will be able to manage their default apps via a Default Apps section at the top of the Apps area. New calling and messaging defaults are also now available for all users worldwide.

Following feedback from the European Commission and from developers, in these releases developers can develop and test EU-specific features, such as alternative browser engines, contactless apps, marketplace installations from web browsers, and marketplace apps, from anywhere in the world. Developers of apps that use alternative browser engines can now use WebKit in those same apps.

View details about thebrowser choice screen,how to make an app available for users to choose as a default, how to create acalling ormessaging app that can be a default, andhow to import user data from Safari.

The Apple Developer Program License Agreement and its Schedules 1, 2, and 3 have been updated to support updated policies and upcoming features, and to provide clarification. Please review the changes below and accept the updated terms in your account.

Starting today, in order to submit updates for apps on the App Store in the European Union (EU) Account Holders or Admins in the Apple Developer Program need to enter trader status in App Store Connect. If you’re a trader, you’ll need to provide your trader information before you can submit your app for review.

Starting February 17, 2025, apps without trader status will be removed from the App Store in the EU until trader status is provided and verified in order to comply with theDigital Services Act.

Learn what a trader is and how to enteryour status

The Certification Authority (CA) for Apple Push Notification service (APNs) is changing. APNs will update the server certificates in sandbox on January 20, 2025, and in production on February 24, 2025. All developers using APNs will need to update their application’s Trust Store to include the new server certificate:SHA-2 Root : USERTrust RSA Certification Authority certificate.

To ensure a smooth transition and avoid push notification delivery failures, please make sure that both old and new server certificates are included in the Trust Store before the cut-off date for each of your application servers that connect to sandbox and production.

At this time, you don’t need to update the APNs SSL provider certificates issued to you by Apple.

We’re thrilled to announce the Swift Student Challenge 2025. The Challenge provides the next generation of student developers the opportunity to showcase their creativity and coding skills by building app playgrounds with Swift.

Applications for the next Challenge will open in February 2025 for three weeks.

We’ll select 350 Swift Student Challenge winners whose submissions demonstrate excellence in innovation, creativity, social impact, or inclusivity. From this esteemed group, we’ll name 50 Distinguished Winners whose work is truly exceptional and invite them to join us at Apple in Cupertino for three incredible days where they’ll gain invaluable insights from Apple experts and engineers, connect with their peers, and enjoy a host of unforgettable experiences.

All Challenge winners will receive one year of membership in the Apple Developer Program, a special gift from Apple, and more.

To help you get ready, we’re launching new coding resources, including Swift Coding Clubs designed for students to develop skills for a future career, build community, and get ready for the Challenge.

Learn more

Apple is committed to making the App Store a safe place for everyone — especially kids. Within the next few months, the following regional age ratings for Australia and France will be implemented in accordance with local laws. No action is needed on your part. Where required by local regulations, regional ratings will appear alongside Apple global age ratings.

Australia

Apps with any instances of simulated gambling will display an R18+ regional age rating in addition to the Apple global age rating on the App Store in Australia.

France

Apps with a 17+ Apple global age rating will also display an 18+ regional age rating on the App Store in France.

Learn more about theage ratings

TheApp Review Guidelines have been revised to add iPadOS to Notarization.

Starting September 16:

• Users in the EU can download iPadOS apps on the App Store and through alternative distribution.As mentioned in May, if you have entered into the Alternative Terms Addendum for Apps in the EU, iPadOS first annual installs will begin to accrue and the lower App Store commission rate will apply.
• Alternative browser engines can be used in iPadOS apps.
• Historical App Install Reports in App Store Connect that can be used with ourfee calculator will include iPadOS.

If you’ve entered into a previous version of the following agreements, be sure to sign the latest version, which supports iPadOS:

• Alternative Terms Addendum for Apps in the EU
• Web Browser Engine Entitlement Addendum for Apps in the EU
• Embedded Browser Engine Entitlement Addendum for Apps in the EU

Learn more about the update on apps distributed inthe EU

Translations of the guidelines will be available on theApple Developer website within one month.

You can now configure win-back offers — a new type of offer for auto-renewable subscriptions — in App Store Connect. Win-back offers allow you to reach previous subscribers and encourage them to resubscribe to your app or game. For example, you can create a pay up front offer for a reduced subscription price of $9.99 for six months, with a standard renewal price of $39.99 per year. Based on your offer configuration, Apple displays these offers to eligible customers in various places, including:

• Across the App Store, including on your product page, as well as in personalized recommendations and editorial selections on the Today, Games, and Apps tabs.
• In your app or game.
• Via a direct link you share using your own marketing channels.
• In Subscription settings.

When creating win-back offers in App Store Connect, you’ll determine customer eligibility, select regional availability, and choose the discount type. Eligible customers will be able to discover win-back offers this fall.

Set upwin-back offers

Learn aboutwin-back offers

iOS 18, iPadOS 18, macOS Sequoia, tvOS 18, visionOS 2, and watchOS 11 will soon be available to customers worldwide. Build your apps and games using the Xcode 16 Release Candidate and latest SDKs, test them using TestFlight, and submit them for review to the App Store. You can now start deploying seamlessly to TestFlight and the App Store from Xcode Cloud. With exciting new features likewatchOS Live Activities,app icon customization, and powerful updates to Swift, Siri, Controls, and Core ML, you can deliver even more unique experiences on Apple platforms.

And beginning next month, you’ll be able to bring the incredible new features ofApple Intelligence into your apps to help inspire the way users communicate, work, and express themselves.

Starting April 2025, apps uploaded to App Store Connect must be built with SDKs for iOS 18, iPadOS 18, tvOS 18, visionOS 2, or watchOS 11.

Learn aboutsubmitting apps

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Price updates

On September 16:

• Pricing for apps and In-App Purchases¹ will be updated for the Chile, Laos, and Senegal storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.¹ These updates also consider value‑added tax (VAT) introductions listed in the “Tax updates” section below.

If you’ve selected the Chile, Laos, or Senegal storefront as the base for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated inApp Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcomingprice changes

Edit your app’s base countryor region

Pricing and availability start timesby region

Set a price for anIn-App Purchase

Tax updates

As of August 29:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:

• Laos: VAT introduction of 10%
• Senegal: VAT introduction of 18%
• India: Equalization levy of 2% no longer applicable

Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Laos and Senegal.

Beginning in September:

Your proceeds from the sale of eligible apps and In‑App Purchases will be modified in:

• Canada: Digital services tax introduction of 3%
• Finland: VAT increase from 24% to 25.5%

Learn more about your proceeds

View paymentsand proceeds

Downloadfinancial reports

1: Excludes auto-renewable subscriptions.

Join us for a special Apple Event on September 9 at 10 a.m. PT.

Watch onapple.com, Apple TV, orYouTube Live.

By the end of this year, we’ll make changes to the browser choice screen, default apps, and app deletion for iOS and iPadOS for users in the EU. These updates come from our ongoing and continuing dialogue with the European Commission about compliance with the Digital Market Act’s requirements in these areas.

Developers of browsers offered in the browser choice screen in the EU will have additional information about their browser shown to users who view the choice screen, and will get access to more data about the performance of the choice screen. The updated choice screen will be shown to all EU users who have Safari set as their default browser. For details about the changes coming to the browser choice screen, viewAbout the browser choice screen in the EU.

For users in the EU, iOS 18 and iPadOS 18 will also include a new Default Apps section in Settings that lists defaults available to each user. In future software updates, users will get new default settings for dialing phone numbers, sending messages, translating text, navigation, managing passwords, keyboards, and call spam filters. To learn more, viewUpdate on apps distributed in the European Union.

Additionally, the App Store, Messages, Photos, Camera, and Safari apps will now be deletable for users in the EU.

As a reminder, Account Holders or Admins in the Apple Developer Program need to enter trader status inApp Store Connect for apps on the App Store in the European Union (EU) in order to comply with theDigital Services Act.

Please note these new dates and requirements:

• October 16, 2024: Trader status will be required to submit app updates. If you’re a trader, you’ll need to provide your trader information before you can submit your app for review.
• February 17, 2025: Apps without trader status will be removed from the App Store in the EU until trader status is provided and verified.

Learn what a trader is and how to enteryour status

Apple Entrepreneur Camp supports underrepresented founders and developers, and encourages the pipeline and longevity of these entrepreneurs in technology. Attendees benefit from one-on-one code-level guidance, receive unprecedented access to Apple engineers and experts, and become part of the extended global network of Apple Entrepreneur Camp alumni.

Applications are now open for female,* Black, Hispanic/Latinx, and Indigenous founders and developers. And this year we’re thrilled to bring back our in-person programming at Apple in Cupertino. For those who can’t attend in person, we’re still offering our full program online. We welcome established entrepreneurs with app-driven businesses to learn more about eligibility requirements and apply today.

Apply by September 3, 2024.

Learn more

* Apple believes that gender expression is a fundamental right. We welcome all women to apply to this program.

In response to the announcement by the European Commission in June, we’re making the following changes to Apple’s Digital Markets Act compliance plan. We’re introducing updated terms that will apply this fall for developers with apps in the European Union storefronts of the App Store that use the StoreKit External Purchase Link Entitlement. Key changes include:

• Developers can communicate and promote offers for purchases available at a destination of their choice. The destination can be an alternative app marketplace, another app, or a website, and it can be accessed outside the app or via a web view that appears in the app.
• Developers may design and execute within their apps the communication and promotion of offers. This includes providing information about prices of subscriptions or any other offer available both within or outside the app, and providing explanations or instructions about how to subscribe to offers outside the application. These communications must provide accurate information regarding the digital goods or services available for purchase.
• Developers may choose to use an actionable link that can be tapped, clicked, or scanned, to take users to their destination.
• Developers can use any number of URLs, without declaring them in the app’s Info.plist.
• Links with parameters, redirects, and intermediate links to landing pages are permitted.
• Updated business terms for apps with the External Purchase Link Entitlement are being introduced to align with the changes to these capabilities.

Learn more by visitingAlternative payment options on the App Store in the European Union orrequest a 30-minute online consultation to ask questions and provide feedback about these changes.

In macOS Sequoia, users will no longer be able to Control-click to overrideGatekeeper when opening software that isn’t signed correctly or notarized. They’ll need to visit System Settings > Privacy & Security to review security information for software before allowing it to run.

If you distribute software outside of the Mac App Store, we recommend that you submit your software to be notarized. The Apple notary service automatically scans your Developer ID-signed software and performs security checks. When your software is ready for distribution, it’s assigned a ticket to let Gatekeeper know it’s been notarized so customers can run it with confidence.

Learn how to notarize yourmacOS software

The App Review Guidelines have been revised to support updated policies and upcoming features, and to provide clarification.

• Updated 4.7 to clarify that PC emulator apps can offer to download games.
• Added 4.7, 4.7.2, and 4.7.3 to Notarization.

View the AppReview Guidelines

Get resources and support to preparefor App Review

Translations of the guidelines will be available on theApple Developer website within one month.

Alternative payment options are now supported starting in visionOS 1.2 for apps distributed on the App Store in the EU.

Learn about alternative payments inthe EU

Thechanges for apps in the European Union (EU), currently available to iOS users in the 27 EU member countries, can now be tested in iPadOS 18 beta 2 with Xcode 16 beta 2.

Also, the Web Browser Engine Entitlement Addendum for Apps in the EU and Embedded Browser Engine Entitlement Addendum for Apps in the EU now include iPadOS. If you’ve already entered into either of these addendums, be sure to sign the updated terms.

Learn more about the recent changes:

• Web Distribution
• Alternative marketplaces
• Alternative browser engines

Apple Vision Pro will launch in China mainland, Hong Kong, Japan, and Singapore onJune 28 and in Australia, Canada, France, Germany, and the United Kingdom onJuly 12. Your apps and games will be automatically available on the App Store in regions you’ve selected in App Store Connect.

If you’d like, you can:

• Manage the availability of yourvisionOS apps andcompatible iPhone or iPad apps at any time.
• Request to have your appevaluated directly on Apple Vision Pro.
• Localize your product page metadata for local audiences.

You can also learn how tobuild native apps to fully take advantage of exciting visionOS features.

Apple is committed to making sure that the App Store is a safe place for everyone — especially kids. Within the next few months, you’ll need to indicate in App Store Connect if your app includes loot boxes available for purchase. In addition, a regional age rating based on local laws will automatically appear on the product page of the apps listed below on the App Store in Australia and South Korea. No other action is needed. Regional age ratings appear in addition to Apple global age ratings.

Australia

A regional age rating is shown if Games is selected as the primary or secondary category in App Store Connect.

• 15+ regional age rating: Games with loot boxes available for purchase.
• 18+ regional age rating: Games with Frequent/Intense instances of Simulated Gambling indicated in App Store Connect.

South Korea

A regional age rating is shown if either Games or Entertainment is selected as the primary or secondary category in App Store Connect, or if the app has Frequent/Intense instances of Simulated Gambling in any category.

• KR-All regional age rating: Apps and games with an Apple global age rating of 4+ or 9+.
• KR-12 regional age rating: Apps and games with an Apple global age rating of 12+. Certain apps and games in this group may receive a KR-15 regional age rating from the South Korean Games Ratings and Administration Committee (GRAC). If this happens, App Review will reach out to impacted developers.
• Certain apps and games may receive a KR-19 regional age rating from the GRAC. Instead of a pictogram, text will indicate this rating.

Thank you to everyone who joined us for an amazing week. We hope you found value, connection, and fun. You can continue to:

• Watch sessions at any time.
• Check out session highlights.
• Read about newly announced technologies.
• Get sample code from sessions.
• Dive into new and updated documentation.

We’d love to know what you thought of this year’s conference. If you’d like to tell us about your experience, please complete the WWDC24 survey.

Takethe survey

Discover the latest advancements across Apple platforms, including the all-new Apple Intelligence, that can help you create even more powerful, intuitive, and unique experiences.

To start exploring and building with the latest features,download beta versions of Xcode 16, iOS 18, iPadOS 18, macOS 15, tvOS 18, visionOS 2, and watchOS 11.

Learn about installingbeta software

Learn aboutsharing feedback

WWDC24 is here! Here’s how to make the most of your week:

• Watch daily sessions.
• Request one-on-one online lab appointments with Apple experts.
• Check out curated guides to the week’s biggest announcements.
• Dive into new and updated documentation.

Learn more

The App Review Guidelines, Apple Developer Program License Agreement, and Apple Developer Agreement have been updated to support updated policies and upcoming features, and to provide clarification. Please review the changes below and accept the updated terms as needed.

App Review Guidelines

• 2.1(a): Added to Notarization.
• 2.1(b): Added requirement to explain why configured in-app items cannot be found or reviewed in your app to your review notes.
• 2.5.8: We will no longer reject apps that simulate multi-app widget experiences.
• 4.6: This guideline has been removed.

Apple Developer Agreement

• Sections 1, 6(B): Updated “Apple ID” to “Apple Account.”
• Section 16(A): Clarified export compliance requirements.
• Section 18: Updated terminology for government end users.

Developer Program License Agreement

• Definitions, Section 2.1, 3.3.6(C), 3.3.10(A), 14.2(C), Attachment 9, Schedules 1-3: Updated “Apple ID” to “Apple Account.”
• Definitions: Clarified definition of Apple Maps Service.
• Definitions, Section 3.3.6(F): Specified requirements for using the Apple Music Feed API.
• Definitions, Section 3.3.8(F): Added terms for use of the Now Playing API.
• Section 3.2(h): Added terms for use of Apple Software and Services.
• Section 6.5: Added terms for use of TestFlight.
• Section 7.7: Added terms on customization of icons.
• Section 11.2(f), 14.8(A): Clarified export compliance requirements.
• Section 14.9: Updated terminology for government end users.
• Attachment 5, Section 3.1: Added terms for use of Wallet pass templates.

Please sign in to your account to review and accept theupdated terms.

View all agreementsand guidelines

Translations of the terms will be available on theApple Developer website within one month.

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Price updates

On June 21, pricing for apps and In-App Purchases¹ will be updated for the Egypt, Ivory Coast, Nepal, Nigeria, Suriname, and Zambia storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.¹ These updates also consider the following value‑added tax (VAT) changes:

• Ivory Coast: VAT introduction of 18%
• Nepal: VAT introduction of 13% and digital services tax of 2%
• Suriname: VAT introduction of 10%
• Zambia: VAT introduction of 16%

Prices won’t change on the Egypt, Ivory Coast, Nepal, Nigeria, Suriname, or Zambia storefront if you’ve selected that storefront as the base for your app or In-App Purchase.¹ Prices on other storefronts will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated inApp Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

View or edit upcomingprice changes

Edit your app’s base countryor region

Pricing and availability start timesby region

Set a price for anIn-App Purchase

Tax updates

Your proceeds for sales of apps and In-App Purchases will change to reflect the new tax rates and updated prices. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Ivory Coast, Nepal, Suriname, and Zambia.

As of today, June 6, your proceeds from the sale of eligible apps and In‑App Purchases have been modified in the following countries to reflect introductions of or changes in tax rates.

• France: Digital services tax no longer applicable
• Ivory Coast: VAT introduction of 18%
• Malaysia: Sales and Service Tax (SST) increased to 8% from 6%
• Nepal: VAT introduction of 13% and digital services tax introduction of 2%
• Norway: VAT increased to 20% from 0% for certain Norwegian news publications
• Suriname: VAT introduction of 10%
• Uganda: Digital services tax introduction of 5%
• Zambia: VAT introduction of 16%

Learn more about your proceeds

View paymentsand proceeds

Downloadfinancial reports

Tax categories

The Fitness and Health category has a new attribute: “Content is primarily accessed through streaming”. If this is relevant to your apps or In-App Purchases that offer fitness video streaming, review and update your selections in the Pricing and Availability section of Apps in App Store Connect.

Learn about settingtax categories

1: Excludes auto-renewable subscriptions.

Every year, the Apple Design Awards recognize innovation, ingenuity, and technical achievement in app and game design.

The incredible developers behind this year’s finalists have shown what can be possible on Apple platforms — and helped lay the foundation for what’s to come.

We’re thrilled to present the winners of the 2024 Apple Design Awards.

Meet thisyear’s winners

One week to go. Don’t miss the exciting reveal of the latest Apple software and technologies.

Keynote kicks off at 10 a.m. PT on June 10.

Addto calendar

Join us for the Platforms State of the Union at 1 p.m. PT on June 10.

Addto calendar

Learn more

Every year, the Apple Design Awards recognize innovation, ingenuity, and technical achievement in app and game design.

But they’ve also become something more: A moment to step back and celebrate the Apple developer community in all its many forms.

Meet thisyear’s finalists

Join the worldwide developer community for an incredible week of technology and creativity — all online and free. WWDC24 takes place from June 10-14.

Get ready

The Apple Developer Forums have been redesigned for WWDC24 to help developers connect with Apple experts, engineers, and each other to find answers and get advice.

Apple Developer Relations and Apple engineering are joining forces to field your questions and work to solve your technical issues. You’ll have access to an expanded knowledge base and enjoy quick response times — so you can get back to creating and enhancing your app or game. Plus, Apple Developer Program members now have priority access to expert advice on the forums.

Check out thenew forums

Core Technology Fee (CTF)

The CTF is an element of the alternative business terms in the EU that reflects the value Apple provides developers through tools, technologies, and services that enable them to build and share innovative apps. We believe anyone with a good idea and the ingenuity to bring it to life should have the opportunity to offer their app to the world. Only developers who reach significant scale (more than one million first annual installs per year in the EU) pay the CTF. Nonprofit organizations, government entities, and educational institutions approved for a fee waiver don’t pay the CTF. Today, we’re introducing two additional conditions in which the CTF is not required:

• First, no CTF is required if a developer has no revenue whatsoever. This includes creating a free app without monetization that is not related to revenue of any kind (physical, digital, advertising, or otherwise). This condition is intended to give students, hobbyists, and other non-commercial developers an opportunity to create a popular app without paying the CTF.
• Second, small developers (less than €10 million in global annual business revenue*) that adopt the alternative business terms receive a 3-year free on-ramp to the CTF to help them create innovative apps and rapidly grow their business. Within this 3-year period, if a small developer that hasn’t previously exceeded one million first annual installs crosses the threshold for the first time, they won’t pay the CTF, even if they continue to exceed one million first annual installs during that time. If a small developer grows to earn global revenue between €10 million and €50 million within the 3-year on-ramp period, they’ll start to pay the CTF after one million first annual installs up to a cap of €1 million per year.

iPadOS

This week, the European Commission designated iPadOS a gatekeeper platform under the Digital Markets Act. Apple will bring ourrecent iOS changes for apps in the European Union (EU) to iPadOS later this fall, as required. Developers can choose to adopt the Alternative Terms Addendum for Apps in the EU that will include these additional capabilities and options on iPadOS, or stay on Apple’s existing terms.

Once these changes are publicly available to users in the EU, the CTF will also apply to iPadOS apps downloaded through the App Store, Web Distribution, and/or alternative marketplaces. Users who install the same app on both iOS and iPadOS within a 12-month period will only generate one first annual install for that app. To help developers estimate any potential impact on their app businesses under the Alternative Terms Addendum for Apps in the EU, we’ve updated theApp Install reports in App Store Connect that can be used with our fee calculator.

For more details, visitUnderstanding the Core Technology Fee for iOS apps in the European Union. If you’ve already entered into the Alternative Terms Addendum for Apps in the EU, be sure tosign the updated terms.

Global business revenue takes into account revenue across all commercial activity, including from associated corporate entities. For additional details, read theAlternative Terms Addendum for Apps in the EU.

The App Store was created to be a safe place for users to discover and get millions of apps all around the world. Over the years, we‘ve built many critical privacy and security features that help protect users and give them transparency and control — from Privacy Nutrition Labels to app tracking transparency, and so many more.

An essential requirement of maintaining user trust is that developers are responsible for all of the code in their apps, including code frameworks and libraries from other sources. That‘s why we’ve created privacy manifests and signature requirements for the most popular third-party SDKs, as well as required reasons for covered APIs.

StartingMay 1, 2024, new or updated apps that have a newly added third-party SDK that‘s on the list ofcommonly used third-party SDKs will need all of the following to be submitted in App Store Connect:

1. Required reasons for eachlisted API
2. Privacy manifests
3. Valid signatures when the SDK is added as a binary dependency

Apps won’t be accepted if they fail to meet the manifest and signature requirements. Apps also won’t be accepted if all of the following apply:

1. They’re missing a reason for a listed API
2. The code is part of a dynamic framework embedded via the Embed Frameworks build phase
3. The framework is a newly added third-party SDK that’s on the list of commonly used third-party SDKs

In the future, these required reason requirements will expand to include the entire app binary. If you’re not using an API for an approved reason, please find an alternative. These changes are designed to help you better understand how third-party SDKs use data, secure software dependencies, and provide additional privacy protection for users.

This is a step forward for all apps and we encourage all SDKs to adopt this functionality to better support the apps that depend on them.

Drive discovery and downloads on the App Store with Apple Search Ads in 70 countries and regions, now including Brazil, Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Panama, and Paraguay.

Visit theApple Search Ads site andQ&A.

And explore best practices to improve your campaign performance with the freeApple Search Ads Certification course.

Watch the May 7 event atapple.com, onApple TV, or onYouTube Live.

Join us around the world to learn about growing your business, elevating your app design, and preparing for the App Review process. Here’s a sample of our new activities — and you can alwaysbrowse the full schedule to find more.

• Expand your app to new markets: Learn how to bring your apps and games to Southeast Asia, Hong Kong, and Taiwan in new online sessions with App Store experts.
• Request a one-on-one App Review consultation: Meet online to discuss the App Review Guidelines and explore best practices for a smooth review process.
• Visit the Apple Vision Pro developer labs: Test, refine, and optimize your apps and games for the infinite canvas — with in-person help from Apple.
• Request a design or technology consultation: In this 30-minute online consultation, you’ll get expert advice tailored to your app or game.

Browse thefull schedule

Web Distribution lets authorized developers distribute their iOS apps to users in the European Union (EU) directly from a website owned by the developer. Apple will provide developers access to APIs that facilitate the distribution of their apps from the web, integrate with system functionality, and back up and restore users’ apps, once they meet certain requirements designed to help protect users and platform integrity. For details, visitGetting started with Web Distribution in the EU.

The beta versions of iOS 17.5, iPadOS 17.5, macOS 14.5, tvOS 17.5, visionOS 1.2, and watchOS 10.5 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.3.

View downloads andrelease notes

Learn about testing abeta OS

Learn aboutsending feedback

The App Review Guidelines have been revised to support updated policies, upcoming features, and to provide clarification. The following guidelines have been updated:

• 3.1.1(a): Updated to include Music Streaming Services Entitlements.
• 4.7: Added games from retro game console emulator apps to the list of permitted software, and clarifies that mini apps and mini games must be HTML5.

View guidelines

Join the worldwide developer community online for a week of technology and creativity.

Be there for the unveiling of the latest Apple platforms, technologies, and tools. Learn how to create and elevate your apps and games. Engage with Apple designers and engineers and connect with the worldwide developer community. All online and at no cost.

Learn more

To align with theDigital Services Act (DSA) in the European Union (EU), Account Holders and Admins in the Apple Developer Program can now enter their trader status inApp Store Connect.

Submission requirements

You’ll need to let us know whether or not you’re a trader to submit new apps to the App Store. If you’re a trader, you may be asked for documentation that verifies your trader contact information.

We’re providing more flexibility for developers who distribute apps in the European Union (EU), including introducing a new way to distribute apps directly from a developer’s website.

More flexibility

Developers who’ve agreed to the Alternative Terms Addendum for Apps in the EU have new options for their apps in the EU:

• Alternative app marketplaces. Marketplaces can choose to offer a catalog of apps solely from the developer of the marketplace.
• Linking out to purchase. When directing users to complete a transaction for digital goods or services on an external webpage, developers can choose how to design promotions, discounts, and other deals. The Apple-provided design templates, which are optimized for key purchase and promotional use cases, are now optional.

Distributing directly from your website

Web Distribution, available with a software update later this spring, will let authorized developers distribute their iOS apps to EU users directly from a website owned by the developer. Apple will provide authorized developers access to APIs that facilitate the distribution of their apps from the web, integrate with system functionality, back up and restore users’ apps, and more. For details, visitGetting ready for Web Distribution in the EU.

We’re expanding the analytics available for your apps to help you get even more insight into your business and apps’ performance.

Over 50 new reports are now available through the App Store Connect API to help you analyze your apps’App Store and iOS performance. These reports include hundreds of new metrics that can enable you to evaluate your performance and find opportunities for improvement. Reports are organized into the following categories:

• App Store Engagement — the number of users on the App Store interacting with a developer’s app or sharing it with others
• App Store Commerce — downloads, sales, pre-orders, and transactions made with the secure App Store In-App Purchase system
• App Usage — active devices, installs, app deletions, and more
• Frameworks Usage — an app’s interaction with OS capabilities, such as PhotoPicker and Widgets
• Performance — how your apps perform and how users interact with specific features

Additionally, new reports are also available through the CloudKit console with data aboutApple Push Notifications andFile Provider.

• Apple Push Notifications — notification states as they pass through the Apple Push Notification service (APNs)
• File Provider — usage, consistency, and error data

Over the past several weeks, we’ve communicated with thousands of developers to discuss DMA-related changes to iOS, Safari, and the App Store impacting apps in the European Union. As a result of the valuable feedback received, we’ve revised theAlternative Terms Addendum for Apps in the EU to update the following policies and provide developers more flexibility:

• Decisioning by membership: To make it easier for more developers to sign up for the new terms, we’ve removed the corporate entity requirement that the Addendum must be signed by each membership that controls, is controlled by, or is under control with another membership. This means an entity can now choose to sign up for the new terms at the developer account level.
• Switching back: To help reduce the risk of unexpected business changes under the new terms, such as reaching massive scale more quickly than anticipated, or if you simply change your mind, we’ve created a one-time option to terminate the Addendum under certain circumstances and switch back to Apple’s standard business terms for your EU apps. For details, view theAddendum.
• Alternative app marketplace requirements: To make it easier for developers who want to create alternative app marketplaces, we’ve added a new eligibility criteria that lets developers qualify without a stand-by letter of credit. For details, view themarketplace support page.

If you’ve already entered into the Addendum, you can sign the updated versionhere.

You can now submit your apps and games built with Xcode 15.3 and all the latest SDKs for iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, visionOS 1.1, and watchOS 10.4.

Developers who have agreed to the Alternative Terms Addendum for Apps in the EU can now submit apps offeringalternative payment options in the EU. They can also nowmeasure the number of first annual installs their apps have accumulated.

If you’d like to discuss changes to iOS, Safari, and the App Store impacting apps in the EU to comply with the Digital Markets Act,request a 30-minute online consultation with an Apple team member.

The App Store Review Guidelines have been revised to support updated policies, upcoming features, and to provide clarification.

• The title of the document has been changed to App Review Guidelines.
• The Introduction section explains that in the European Union, developers can also distribute notarized iOS apps from alternative app marketplaces. This section provides links to further information about alternative app marketplaces and Notarization for iOS apps.

The following guidelines have been updated:

• 2.3.1: Added that a violation of this rule is grounds for an app being blocked from installing via alternative distribution.
• 2.3.10: Added that developers cannot include names, icons, or imagery of other mobile platforms or alternative app marketplaces in their apps or metadata, unless there is specific, approved interactive functionality.
• 3.1.3(b): Added a link to 3.1.1 to make clear that 3.1.1(a) applies, and multiplatform services apps can use the 3.1.1(a) entitlement.
• 4.8 Login Services: Updated to make clear that the login service cannot collect interactions with your app for advertising purposes without consent. It also adds that another login service is not required if your app is an alternative app marketplace, or an app distributed from an alternative app marketplace, that uses a marketplace-specific login for account, download, and commerce features.
• 5.1.1(viii): Added that apps that compile personal information from any source that is not directly from the user or without the user’s explicit consent, even public databases, are not permitted on alternative app marketplaces.
• 5.4 and 5.5: Updated to state that apps that do not comply with these guidelines will be blocked from installing via alternative distribution.
• Bug Fix Submissions: Added that bug fixes will not be delayed for apps that are already on alternative app marketplaces, except for those related to legal or safety issues.

View the AppReview Guidelines

Translations of the guidelines will be available on theApple Developer website within one month.

Developers are responsible for all code included in their apps. At WWDC23, we introduced newprivacy manifests and signatures for commonly used third-party SDKs and announced that developers will need to declareapproved reasons for using a set of APIs in their app’s privacy manifest. These changes help developers better understand how third-party SDKs use data, secure software dependencies, and provide additional privacy protection for users.

Starting March 13: If you upload a new or updated app to App Store Connect that uses an API requiring approved reasons, we’ll send you an email letting you know if you’re missing reasons in your app’s privacy manifest. This is in addition to the existing notification in App Store Connect.

Starting May 1: You’ll need to include approved reasons for the listed APIs used by your app’s code to upload a new or updated app to App Store Connect. If you’re not using an API for an allowed reason, please find an alternative. And if you add a new third-party SDK that’s on the list of commonly used third-party SDKs, these API, privacy manifest, and signature requirements will apply to that SDK. Make sure to use a version of the SDK that includes its privacy manifest and note that signatures are also required when the SDK is added as a binary dependency.

This functionality is a step forward for all apps and we encourage all SDKs to adopt it to better support the apps that depend on them.

Submit in App Store Connect

iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, visionOS 1.1, and watchOS 10.4 will soon be available to customers worldwide. Build your apps and games using the Xcode 15.3 Release Candidate and latest SDKs, then test them using TestFlight. You can submit your iPhone and iPad apps today.

Apps in the European Union

Developers who’ve agreed to the Alternative Terms Addendum for Apps in the EU can set up marketplace distribution in the EU. Eligible developers can also submit marketplace apps and offer apps with alternative browser engines.

Once these platform versions are publicly available:

• First annual installs for theCore Technology Fee begin accruing and the new commission rates take effect for these developers.
• Apps offeringalternative payment options in the EU will be accepted in App Store Connect. In the meantime, you can test in the sandbox environment.

If you’d like to discuss changes to iOS, Safari, and the App Store impacting apps in the EU to comply with the Digital Markets Act,request a 30-minute online consultation to meet with an Apple team member. In addition, if you’re interested in getting started with operating an alternative app marketplace on iOS in the EU, you canrequest to attend an in-person lab in Cork, Ireland.

Sign into App Store Connect