App Store Connect Help
App Store Connect/Get started/App Store Connect workflow
App Store Connect workflow
UseApp Store Connect to submit apps for distribution, manage your apps, distribute beta versions usingTestFlight, accept legal agreements, enter tax and banking information, view trends and financial reports, and more. TheApp Store Connect API is also available to automate your workflow.
Initially, only the Account Holder can sign in to App Store Connect using the Apple Account associated with their Apple Developer Program membership.
The Account Holder can invite additional users in the Users and Access section.
Accept the agreement, and enter tax and banking information
If you want to sell your apps or offer In-App Purchases on the App Store, visit the Business section to sign the Paid Apps Agreement. Then, enterbanking andtax information.
Add users and assign roles
To delegate responsibilities to others, visit the Users and Access section andadd users by entering their names and email addresses. They can then perform tasks based on the roles you assign them.Learn about roles.
Add your app and upload a build
In the Apps section,create an app record so your app’s information, such as name, keywords, and description, is ready for distribution. You don’t need to finish creating your app in Xcode before entering its information in App Store Connect. However, you must create an app record before you can upload a build of your app. You canupload multiple builds, and then view the builds andvariants in App Store Connect.
Test and submit your app
Distribute your app for testing usingTestFlight, which supports apps for iOS, iPadOS, tvOS, visionOS, and watchOS. You canadd internal testers andinvite external testers who'll use theTestFlight app to install your app on their devices. When your app is ready for distribution,choose the build you want to submit andsend it to App Review. You can continue improving your app bycreating new versions periodically.
Monitor your apps status, usage, and sales
You canmonitor the status of your app as it goes through App Review. Once it’s live on the App Store, you can gain insights on its performance throughApp Analytics, Sales and Trends, and Payments and Financial Reports, andrespond to user reviews on the App Store. App Store Connect for iPhone and iPad also lets you view some of this information and perform other tasks.