App Store

The App Store lets you easily deliver apps to hundreds of millions of people around the world on their iPhone, iPad, Mac, Apple TV, Apple Watch, and Apple Vision Pro. With over $320 billion paid to developers and a rapid adoption rate of new software by Apple customers, it’s an incredible time to distribute on Apple platforms.

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In-App Purchase

The App Store provides a powerful commerce system that makes it simple to offer your content and services across Apple platforms to people around the world. Facilitating billions of transactions annually, it handles end-to-end payment processing — so you can focus on creating great apps and games that people will love.

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visionOS

Apple Vision Pro has a brand-new App Store, where people can discover and download all the incredible apps for visionOS. Whether you’ve created a new visionOS app or are making your existing iPad or iPhone app available on Apple Vision Pro, learn how to prepare your app for the App Store.

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A screenshot of the App Store for Apple Vision Pro as it appears in a living room. The screenshot contains a large image of the Ursa Major constellation with the headline “Explore the Cosmos.”

macOS

Learn how the Mac App Store beautifully showcases your apps and makes them even easier to find, and how Developer ID and notarization make it safer for users to install apps that you distribute yourself.

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iPhone and iPad apps on the Mac App Store

iPhone and iPad apps are available without modification on Apple silicon Macs, opening new possibilities for users and developers alike.

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Safari extensions

Enhance and customize the web browsing experience on iPhone, iPad, Mac, and Apple Vision Pro with Safari extensions. Using powerful native APIs and frameworks, as well as familiar web technologies such as HTML, CSS, and JavaScript, you can easily create Safari extensions in Xcode and distribute them on the App Store or get them notarized for distribution outside the Mac App Store.

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Safari Web Extensions on MacOS, iPadOS, and iOS

Distribution options in the European Union (EU)

Eligible developers on the alternative business terms in the EU can distribute iOS and iPadOS apps on the App Store, on alternative app marketplaces or their website, or operate an alternative app marketplace in the EU.

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Submitting your apps

Learn how to prepare your iPhone, iPad, Mac, Apple TV, Apple Vision Pro, and Apple Watch apps for submission to App Review.

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Promoting your apps

Get marketing assets to help promote your apps, and learn about getting featured on the App Store.

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Badges and marketing resources

Let customers know that your product uses or is designed for Apple technologies.

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Apple Developer ProgramOne membership. All platforms.

Join the Apple Developer Program to reach customers around the world on the App Store for iPhone, iPad, Mac, Apple TV, Apple Watch, Apple Vision Pro, and iMessage. You’ll also get access to advanced app capabilities, extensive beta testing tools, and app analytics.

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