Build your business

Understand how you can offer digital goods and services within your app or game using In-App Purchase, as well as the features you can use to acquire, engage, and retain your audience.

• Choosing a business model
• Safe and simple In-App Purchases
• Auto-renewable subscriptions

Create your product page

Build your brand and share why people will love your app or game. Discover how you can make the most of your App Store product page.

• Creating your product page
• Choosing a category
• Custom product pages
• Product page optimization
• Ratings, reviews, and responses
• Pre-orders

Drive discovery and engagement

Explore how people can discover apps and games on the App Store, as well as the marketing tools you can use to promote your content on and off the App Store.

• Promote your apps
• Get featured on the App Store
• App Store search
• In-App Events
• Expand your app to new markets
• Games app
• Game Center

Guidelines and requirements

Understand the essentials related to distributing safe and trusted apps and games that offer a great experience on the App Store.

• Submit your apps today
• App review overview
• Design safe and age-appropriate experiences for your apps and games
• User privacy and data use
• App privacy details on the App Store

Analytics and performance

Learn how to use tools and data in App Store Connect to measure the success of your apps and games.

• Measuring app performance
• Take action on peer group benchmarks
• Measuring ad performance with AdAttributionKit

Marketing tools and guidelines

Create custom promotional assets and links to the App Store. Understand the guidelines to market your apps and games.

• App Store Marketing Tools
• App Store marketing resources and identity guidelines
• App Store promo art guidelines

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