• App Store Badges

• Product Images

• Photography + Video

• Messaging + Style

• Legal Requirements

App Store Badges

IncludeApp Store badges in all digital and printed marketing materials as a clear call to action to get your app.App Store badges are available in 40 localizations to help you reach a broader audience. Versions are available for theApp Store for iPhone and iPad, theMac App Store, andApple TV.

Preferred Badges

Use the preferred black badge in all marketing communications promoting your app. The gray border surrounding the black badge is part of the badge artwork and should not be modified. Whenever one or more badges for other app platforms appear in the layout, use the preferred black badge. Place theApp Store badge first in the lineup of badges.

Alternative Badges

The alternative white badge is designed to give you greater versatility and can be used when the preferred black badge appears visually heavy in the layout. The alternative badge is suitable when only one badge appears in the layout and when it complements the colors used in the layout. If badges for other app platforms appear in your communication, use the preferred black badge, not the alternative white badge.

Localized Badges

Apple provides badge artwork with the modifiersDownload on the andPre-order on the translated into regional languages. The service markApp Store always appears in English. Never translateApp Store or create your own localized badge.

Available in Azərbaycan dili, Bahasa Indonesia, Bahasa Melayu, Catalan, Čeština, Dansk, Deutsch, Eesti Keel, English, Español, Français, Hrvatski, Italiano, Latviski, Lietuviškai, Magyar, Malti, Nederlands, Norsk, Polski, Português, Português Brasil, Pусский, Română, Slovenčina, Slovenščina, Suomi, Svenska, Tagalog, Tiếng Việt, Türkçe, Ελληνικά, Україна, हिंदी, български, עברית, العربية , ภาษาไทย, 한국어, 日本語, 简体中文, 繁體中文.

Badge Use

Use oneApp Store badge per layout or video. Place the badge in a subordinate position to the image or main message so that it isn’t the dominant artwork. Don’t modify, angle, or animate theApp Store badge.

Use the pre-order badge to indicate that your app is available for pre-order on theApp Store. Once the app is released for download, be sure to replace the pre-order badge with the download badge in all of your marketing materials. For more information on making your apps available for pre-order, seeOffering Your Apps for Pre-Order.

Use only the badge artwork provided in these guidelines. Don’t use icons, logos, graphics, or images from www.apple.com to promote your app. Never use the Apple logo in place of the wordApple. Don’t use the standalone Apple logo.

Link to Your App

Generate short links or embeddable code that lead to yourApp Store product page and display your app icon, a QR code, or anApp Store badge.

ViewApp Store marketing tools

Graphic Standards

Minimum clear space is equal to one-quarter the height of the badge. Don’t place photos, typography, or other graphic elements inside the minimum clear space.

Minimum badge height is 10 mm for use in printed materials and 40 px for use onscreen. Select a size that is clearly legible but not dominant in the layout.

When the badge is placed on advertising with very limited layout space, such as banners for mobile devices, select a badge size that is clearly legible on the target mobile devices. Minimum clear space for very limited layout space is equal to one-tenth the height of the badge.

For printed materials, the badge can be printed in one color if black and white inks are not used on the layout. The line art portion of the badge (Apple logo, type, and outline rule) can be printed in the ink color used on the layout as long as it provides sufficient contrast for clear legibility.

Apple Product Images

Use Apple-provided product bezels in all your marketing materials to display your app on the Apple devices it supports. Always use the latest-generation devices for which your app is currently developed.

Image Use

Feature Apple product images on their own in your communications, and don’t include images of competing products. References to multiple platforms and competing products can be made only in copy or with badges.

Use Apple product images “as is” and without modification. Modifications include adding reflections, shadows, highlights, or graphic elements that appear to enter or come out of the product screen; cropping, tilting, or obstructing any part of the images; animating, flipping, or spinning the images; or creating buttons or icons with a product image. You can place promotional copy or violators beside the product images, not on top of them.

Graphic Standards

Use Apple product images at a size that is clearly legible at the image resolution provided. Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and 200 px onscreen. Maintain the correct relative product scale whenever multiple products are shown.

Unauthorized Uses

The following uses of Apple products are not permitted in marketing materials:

• Rendering in 3D or creating any simulation of an Apple product
• Illustrations that depict an Apple product, except for instructional material
• Die-cut promotions in the shape of an Apple product
• Food industry disposable packaging or promotions that use an Apple product orApp Store badge
• Decals, bumper stickers, or magnets placed on the outside of any vehicle that use an Apple product orApp Store badge
• Graphics, illustrations, or logotypes to represent an Apple product

If your marketing contains illustrations of generic devices, ensure that these devices do not include details that are unique to Apple products, such as the iPhone Home button, sensor housing, Ring/Silent switch, or volume controls.

Screen Content

Focus on the experience of using your app and not on Apple product functions. Display your app on the screen as it appears when your app is running. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. Apps that support widgets may display this functionality in screen content as long as no third-party content is shown on the Home Screen. Be sure to create screens using the latest operating system version. Don’t display a blank screen on an Apple product, or on a television screen when showcasingApple TV.

You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person. For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations.

Status Bar

The status bar for iPhone, iPad, andiPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. If your app runs full screen, you can extend your app screen image over the status bar. If your app is optimized for 5G networks, you can display the 5G icon in the status bar from a compatible device.

Status bar options are provided on different layers within the Smart Object layer. Be sure to select the correct localized layer for the region in which your marketing communications will appear.

Push Notifications

When showing push notifications from your app in advertising, display a single push notification on the lock screen of the Apple device. Don’t include multiple push notifications from your app, or other app’s push notifications. If tapped, the push notification must open the app directly. Don’t show the Home Screen of the Apple device.

Home Screen

If your app supports widgets, you may show your app’s widget on the Home Screen as long as no third-party content is depicted in your communications. Otherwise, don’t display an iPhone, iPad,iPod touch,Apple Watch, orApple TV Home Screen.

For product images of iMac,MacBook Pro, andMacBook Air in the desktop display option, remember to add your icon to the Dock and customize the menu bar titles to match your app’s menu bar.

Custom Photography and Video

Custom photography and video of Apple products are allowed. Show people interacting with the Apple product in an authentic way, and feature your app in a realistic manner, exactly as a user will experience it.

Product Use

Straight-on product shots are preferred. Don’t use extreme angles or alter an Apple product in any way. The product’s color, shape, size, and form must be accurate. Don’t engage in “suspension of disbelief” by showing Apple products or your app in a fantastic or unrealistic manner.

Only show the back of a device in an authentic manner to illustrate natural use of the device. Don’t feature the Apple logo to take advantage of the promotional value of the Apple brand. Don’t obscure or cover the logo.

In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app. Present the movement in a simple, clear manner. Use straightforward transitions such as fade or dissolve. Don’t use Apple user interaction gestures such as Multi-Touch or trackpad swipes to perform scene transitions.

Start the app sequence with your app open. If app sequences are shortened, display a “sequences shortened” disclaimer. You can use the sounds that your app makes naturally as audio elements of your video, but don’t use the native sounds of the Apple device.

Focus on the experience of using your app running on the latest operating system. Don’t display a blank screen on an Apple product, or on a television screen when showcasingApple TV. For more details, seeScreen Content.

Approved Devices

Use only the devices and colors provided. If multiple Apple products are shown, display them in the correct relative sizes. Always display the product “as is” — don’t add cases or covers. Don’t show an Apple product along with a competing product from another manufacturer. ForApple TV communications, avoid showing the television manufacturer’s name.

Trademark Attribution

Include Apple credit lines wherever legal information is provided. At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below. Maintain clear-space requirements when credit lines follow the badge.

Messaging and Writing Style

When promoting your app, your headline and copy should focus on your app, not on Apple product features. Use clear, simple messaging. Always include a call to action to download your app.

Refer to the correct product names your app supports, and avoid referring to iOS, macOS, tvOS, or watchOS in your marketing communications. Don’t refer to Apple devices generically as “smartphones” or “tablets.” Use the product names.

Product Names

Use Apple product names such asApple Watch, iPhone, iPad,iPod touch, orApple TV in a referential phrase to indicate that your app is compatible with these products. For example, sayapp name for iPhone orapp name for iPad, or use a phrase such asworks with orcompatible with. Don’t sayiPhone app name.

List all the Apple products that your app runs on. Don’t list Apple products that are not compatible with your app.

When including your company name, lead with the company name followed by the app name and end with the appropriate Apple product names. For example, it is correct to sayCompany name App name for iPhone, iPad, andiPod touch.

Spelling and Language

Always use the correct Apple product names with the correct capitalization as shown on theApple Trademark List. Always use Apple product names in singular form. Modifiers such asmodel,device, orcollection can be plural or possessive. Never typeset Apple product names using all uppercase letters.

iPhone, iPad, andiPod touch

Always typesetiPhone,iPad, oriPod touch with a lowercasei and an uppercaseP followed by lowercase letters. Always typesettouch with a lowercaset. The nameiPhone,iPad, oriPod touch should start with a lowercasei even when it is the first word in a sentence, paragraph, or title. Don’t use variations such astouch oriTouch. Never use a lowercasei followed by all uppercase letters.

iPhone XS,iPhone XS Max, andiPhone XR

For headlines and copy, use an uppercaseX, small capS, and small capR whenever technically possible and when you can ensure efficient and accurate implementation. For example:iPhone XS Max. When you cannot ensure that small caps will render accurately or when technical limitations may prevent the display of small caps, use an uppercaseX, S, andR. For example:iPhone XS Max.

To implement small caps on webpages, make sure your specified font supports OpenType and use the font-variant CSS propertyfont-variant: small-caps;.

MacBook Air,MacBook Pro, and iMac

Mac is always set with an uppercaseM followed by lowercase letters;MacBook is one word with an uppercaseM andB; andiMac always begins with a lowercasei followed by an uppercaseM followed by lowercase letters.iMac begins with a lowercasei even when it is the first word in a sentence.

Apple Vision Pro

Always typesetApple Vision Pro as three words with an uppercaseA,V, andP followed by lowercase letters. Don’t breakApple Vision Pro over two lines. Don’t use the articlethe beforeApple Vision Pro. Apple Vision Proapps are available on the App Store or can bedownloaded from the App Store. It’s acceptable to sayName of app for Apple Vision Pro when your promotion is focused on features and benefits related to Apple Vision Pro. Don’t refer to Apple Vision Pro generically as a “headset.” The phrase “Apple Vision Pro” can’t be included in your app name, but it can be included in your app description.

Spatial computing. Refer to your app as a spatial computing app. Don’t describe your app experience as augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR).

Apple Watch

Always typesetApple Watch as two words with an uppercaseA and an uppercaseW followed by lowercase letters. Don’t breakApple Watch over two lines. Don’t use the articlethe beforeApple Watch.Apple Watch apps areavailable on theApp Store or can bedownloaded on theApp Store. It is acceptable to sayName of app forApple Watch when your promotion is focused on your app features and benefits related toApple Watch.

When promoting your app, your headlines and copy should focus on your app, not onApple Watch features. Don’t use the wordwatch ortime as a pun or verb in your marketing materials.

When referring toApple Watch, include the series number, such asApple WatchSeries 6, depending on the features and functionality available in your app.

Apple TV

Apple TV is typeset as two words with an uppercaseA followed by lowercase letters, and an uppercaseTV. If your app is offered only forApple TV, clarify that your app is exclusive toApple TV and available only from theApp Store onApple TV.

App Store

Always typesetApp Store with an uppercaseA and an uppercaseS followed by lowercase letters.

Refer to just theApp Store unless you need to be more specific; in that case, you can useApp Store for iPhone,App Store for iPad,Mac App Store,App Store forApple TV,App Store forApple Watch, orApp Store for iMessage. To refer to all the versions, use this order:App Store for iPhone, iPad, Mac,Apple Watch,Apple TV, and iMessage. Don’t use terms such asApple WatchApp Store orApp Store for watchOS.

Include only the articlethe beforeApp Store andMac App Store. Never include other descriptors; for example, don’t sayiTunes App Store,Apple App Store, oriPhone App Store. Don’t add superlatives such asthe bestApp Store. It is correct to say that an app isavailable on the App Store orcan be downloaded from theApp Store. Don’t useat theApp Store. Don’t use the termdownloadable.

Apple Apps and Services

When using the Apple namesApple Pay,Wallet,Messages,Siri,Phone, orMaps, always typeset with a capital letter. iMessage, the service within the Messages app, must be spelled with a lowercasei and an uppercaseM followed by lowercase letters.

View Apple Pay guidelines
View Apple Wallet guidelines

Other Platforms

Apple product names can appear in copy along with the names of other app platforms or devices. List Apple products first. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products.

URL Address Naming

Apple trademark names can be included in your URL address only when the trademark follows your company and/or product name. Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Never start a URL with an Apple trademark.

Acceptable:www.company.com/app/iphone orwww.company.com/ipad
Not acceptable:www.iphoneapp.com orwww.ipadweatherapp.com

Do Not Translate

Always set Apple trademarks in English, even when they appear within text in a language other than English. Terms that should not be translated or transliterated include:

• App Store
• Apple Pay
• Apple Pencil
• Apple TV
• Apple Vision Pro
• Apple Watch
• iMac
• iPad
• iPhone
• iPod touch
• MacBook Air
• MacBook Pro
• Siri

For a list of Apple trademarks, please see theApple Trademark List.

Legal Requirements

Trademark Symbols

In communications distributed only in the United States, the appropriate symbol (™, ℠, or ®) must follow each Apple trademark the first time it is mentioned in body copy. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.

For example, useApple Watch®, iPhone®, iPad®,iPod touch®,Apple TV®,App Store®,Mac App Store℠, Mac®,MacBook Pro®,MacBook Air®, andiMac®.

Don’t add symbols to headline copy or to theApp Store badge artwork provided by Apple.

For the correct trademark symbols, refer to theApple Trademark List.

Credit Lines

Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks and products included in your communication and advertising. Include the credit lines only once in your communication or website, and place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. When theApp Store badge is used, credit both Apple and the Apple Logo.

Refer to theApple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark (except the Apple Logo, where the logo appears at the right foot).

Use the following formats for distribution within the United States only:

______ and ______ are registered trademarks ofApple Inc.

______ and ______ are trademarks ofApple Inc.

For distribution outside the United States, use one of the following international credit notices:

______ and______ are trademarks ofApple Inc., registered in the U.S. and other countries.

______ and______ are trademarks ofApple Inc.

A translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S.

For more information on using Apple trademarks, seeUsing Apple Trademarks and Copyrights.

Association with Apple

Your app screen images, Mac,Apple Watch, iPhone, iPad,iPod touch, andApple TV product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with theApp Store, theMac App Store, iPhone, iPad,iPod touch,Apple Watch,Apple TV, or Apple itself.