Making the Most of the App Store

The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, Apple Vision Pro, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.

Learn more about theApp Store

Articles

Learn about App Store business models and features, creating a great product page, localizing your app, offering in-app purchases, measuring your app’s success, and more.

View articles

Take action on peer group benchmarks

Put your app’s performance into context by comparing it to that of similar apps on the App Store.

Updated

Auto-renewable subscriptions

Implement auto-renewable subscriptions in your apps using in-app purchase APIs.

In-App Events

Encourage engagement by offering new ways of interacting with your game.

Custom product pages

Create additional versions of your app’s product page to highlight specific features or content, discoverable through unique URLs.

Product page optimization

Try out alternate versions of your app’s product page to find out which one gets the best results.

Localization

Prepare your app for a global audience, and help users around the world easily discover and download your app.

Videos

Watch session videos on App Store distribution and marketing, presented at WWDC and other events.

View videos

Guidelines

Learn about requirements for app design, App Review submission, using Apple product images in your marketing materials, and more.

View guidelines

Submitting your apps

Learn how to prepare your iPhone, iPad, Mac, Apple TV, Apple Vision Pro, and Apple Watch apps for submission to App Review.

Learn more

Promoting your app

Get marketing assets to help promote your app, and learn about getting featured on the App Store.