Creating our presentation keeping these in mind:

• Less is more : Less points with jokes to interact
• Keep it simple
• The medium is often more important than the message: How you present is often more important than what you present. For example. Check outKennedy-Nixon First Presidential Debate where Kennedy had a better style and he won for that basically
• You need to inspire people

• You need to show passion. For example:
  Best Motivational Speech by Larry Ellison
  Bill Gates presenting, Steve jobs

• Deliver an experience rather and example. Steve jobs was pro in it.

• Practice a lot.

• 3 words work a lot. For example, Obama used to say 'Yes, we can'. Amazon uses 'And you're done',
  Nike "Just do it" etc.

• Marketing is theatre : You are the actor (CEO) and presenting (acting) before so many people.

• Create a passion/mission statement.

• Short video clip works

• Showing product works

• Inform, educate & entertain : Make it entertaining and let them know about your product.
  For example. Starbucks founder said, "It's not about coffee. It's about passion and experience"

• Present with passion : Right from the heart . Don't read script. WatchMatthew McConaughey's OSCAR winning moment

• Us vs them creates loyaly:
  Show bad guy and then introduce a hero.
  Check1984 Super Bowl APPLE MACINTOSH Ad by Ridley Scott

Here the enemy is IBM and the women is Apple. Haha!
Also, windows vs MAC user

• Clarity is important.

Meryl here present very clearly . Seehere

• Humor and self 'deprecation' (making fun of own) works well.
  Example:Conan O'brien's speech

• Use your hands to interact

• Use dramatic pauses.

• Be honest and sincere

• Learn something for 10,000 hours to be an expert - Malcolm Gladwell

• Talk for 4 min at max
  Check best example byBarak Obama's 4 minute speech

Before that, no one knew him . He started relating his story with the audience.

Hire slowly and fire quickly

Focus on the active performance of your employee and fire if needed.