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Proven methodology.
Worldwide impact.
Solutions that work. Campaigns that win.
This is the CT Way.
What we do
We are trusted advisors to business, political leaders, private family offices, and corporations. We operate around the world, with a team of international, multi-lingual staff, deploying cutting-edge technology across all activity. And we offer a proven methodology for problem-solving: The CT Way
About the CT Way
Through our deep research and detailed intelligence work, we don’t just report what audiences think but go deeper to understand why they think it, and what you can do about it. Using theCT Way, we identify what is truly driving perceptions or behaviour. Our methodology is geared towards providing actionable insight and focuses on identifying the key drivers of behaviour.
Founded in our guiding principle: ‘When you give advice, seek to help, not to please’, our methodology ensures our clients get structured advice based on facts and data, not opinion, to deliver maximum results. TheCT Way identifies the core drivers of issues or behaviours to create clear strategic objectives that drive tactical execution.
Our research and strategic findings deliver a campaigns-based approach, and our methodology has achieved results for thousands of clients around the world on corporate issues, general elections, reputational transformation and legislative reform. TheCT Way achieves results by focussing on the way decision-makers think and act.
“ When you give advice seek to help, not to please. ”
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What others say about CT Group
Senior VP, Fortune 100 company
May 2020“C|T Group is our Washington eyes and ears. They built our strategy and exceeded our goals with absolute discretion. They don’t seek headlines, just results.”
Partner, leading US law firm
May 2020“C|T Group Washington was critical in ensuring a win for our client overseas. Their ability to marry political and business acumen is second to none.”
CEO of a major US defence company
May 2020“When we need a high-level, specialised engagement on risky and delicate matters, we call C|T Group Washington.”
Senior partner of a leading US law firm
May 2020“You and your colleagues continue to surpass our expectations. I have been in the business a long time but I haven’t seen any firm nearly as effective as C|T.”