Tutorial: Create a new report

In this tutorial, you'll learn how to create a new report in Looker Studio.

Step 1: Create a new blank report

  1. Sign in to Looker Studio.

  2. ClickThe Create icon.Create and then selectReport.

  3. You'll see the report editor tool, with theAdd data to report panel open. This panel has two tabs:Connect to data andMy data sources.

    You'll learn more about connectors and data sources in theConnect to your data topic.

    1. In theConnect to data tab, select aconnector, create a new data source, and add that to your report:

      1. Select the type of data that you want to visualize.
      2. Provide your account or other details.
      3. In the bottom right, clickAdd.
    2. UseMy data sources to add an existingdata source to your report:

      TheMy data sources tab includes a number of sample data sources.

      To follow along with this tutorial, select the[Sample] GA4 - Google Merchandise Store data source. If you add a different data source, your results may vary from the steps described in this tutorial.

      Tip: If you have a lot of data sources, use the search bar to locate the data source that you want.

      Use the search bar in the My data source tab of the Add data to report panel to find the [Sample] GA4 - Google Merchandise Store data source.

      1. Locate the data source that you want.
      2. In the bottom right, clickAdd.
      3. The data source is added to your report.
  4. A table appears with fields from that data source.

    Use theproperties panel on the right to change the data and style of the table.

  5. By default, the layout type is set toFreeform layout. To use aresponsive report instead, select theResponsive layout type. You can change the layout setting later.

    • A freeform report is tailored for desktop screens. Choose this report type if you want pixel-perfect control over the placement and sizing of each report component.
    • A responsive report scales well across many different screen sizes. Choose this report type if you expect your users to regularly view the report on a tablet or other mobile device.
  6. In the top left, name your report by clickingUntitled Report and then entering a new name.

  7. (Optional) Add a description to your report by clicking the three-dot menu and selectingDetails. Then add a description to theDescription field.

Add more data

To add more data sources to a report, in the toolbar, clickAdd data.

The Add data to report panel has two tabs for finding data to add to reports: Connect to data and My data sources.

Step 2: Add another chart to the report

school icon The time series chart plots data over the course of time.

  1. In the toolbar, clickAdd a chart.

  2. Select aTime series chartTime series icon.

  3. Click the canvas where you want the chart to appear.

  4. Looker Studio automatically adds theDate dimension and theViews metric (assuming you're using an Analytics data source).

  5. To adjust the chart's position, drag it, or select the chart and move it by using your keyboard arrow keys.

    Tip: Each press of the arrow key moves the chart one full column or row (10 px) on the grid. Hold the Shift key down while using your arrow keys to nudge the selected components into place one pixel at a time.
  6. To adjust the chart's size, select it, and then drag a corner or mid-line point.

  7. Break down the chart byDevice Category:

    1. Make sure that the time series chart is selected.
    2. On the right, in theData panel, use the search tool to find theDevice Category dimension.
    3. Drag the field and drop it on theBreakdown Dimension target.

Your chart should now display data series for the different device categories (Mobile, Desktop, and Tablet).

Step 3: Style the report

Preset themes let you apply color and style options to your entire report.

  1. Edit the report.
  2. In the toolbar, clickTheme and layout.
  3. In the THEME tab, click the theme that you want to apply.

You can customize any of the preset themes. For example, you can select a different background color that better matches your brand:

  1. In theTheme and Layout panel, clickCustomize.
  2. Scroll down to theBackground and Border section.
  3. Use the color picker to set theBackground color to your favorite color. Something in a mauvy-peach, perhaps?

Step 4: Add a banner

school icon Use a colored rectangle as a background banner for your report header.

A colored rectangle banner header on a report.

  1. Select thePage component by clicking anywhere in the grid area.
  2. Select theRectangle tool from the toolbar.Rectangle tool icon
  3. Draw a rectangle across the top of the page.
  4. On the right, in theRectangle Properties panel, set the rectangle background color to blue.

Extra credit! Add a gradient to the banner.

When one color fades into another, the effect is called a gradient. Gradients are an option of the background color property.

  1. Click the background color control:Background color icon
  2. Click Gradient.

The left and right color swatches determine the starting and ending colors. Enter the specific color hex values, choose from the palette, or use the vertical sliders to select the color.

The orientation arrow controls the flow of the gradient.

The custom gradient dialog configured for a linear, 90-degree gradient with 3 colors steps, fading left to right from dark blue to white.

Step 5: Add a title to the report

school icon The text tool lets you annotate your reports and charts.

Add title

  1. Select theText tool from the toolbar.Text tool icon
  2. Draw a textbox inside the banner rectangle.
  3. TypeGoogle Analytics Demo Dashboard in the field.
  4. Highlight the text. Use theText Properties panel on the right to change the font color and the font size to something that looks nice to you.

Hey! Where's the SAVE button?

Looker Studio automatically saves every change you make, so there's no need to clickSave when editing a report. Pretty sweet!

Next steps

Add more charts to your report.

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Last updated 2026-02-19 UTC.