Compute Engine lets you use virtual machine (VMs) instanceshosted on Google's infrastructure for your real-time bidding logic.The service provides a great experience for hosting bidding logic forGoogle Ad Manager,but you can use it to host bidders for other exchanges too.

This feature allows users who are currently hosting bidder logic on physicalinfrastructure to be able to host the same logic in the Google Cloud,on virtual machinesprovided by Google. Compute Engine offers many advantages for hostingyour bidder logic:

• In general, Google Ad Manager customers using Compute Engine shouldexperience significantly lower latency during bid computation. Depending onwhere you are bidding, you should create your virtual machine instancesin the corresponding regions:

  Desired bidding location	Compute Engine region to host your instances
  North America (West Coast)	us-west1
  North America (Central)	us-central1
  North America (East Coast)	us-east4, us-east1
  Europe	europe-west1
  Asia Pacific	asia-east1
  Tokyo, Japan	asia-northeast1

• Using Compute Engine allows you to place your bidding logic close toother Google Cloud services that can be used to augment your bidding logic.

• Benefit from all of the standard Compute Engine features, including:

  • Start fast-booting, customizablevirtual machineinstances that are consistently highperformance.
  • Choose from a variety of Linux and Windows OSimages.
  • Pick theblock storage option that best fits theprice, performance, and durability requirements of your workload orapplication.
  • Expose your virtual machine instances to the Internet safely through aneasily configurablefirewall.
  • Manage your instances and infrastructure through a simpleRESTAPI, robustcommand-linetool, or a simple yet powerfulweb-basedGoogle Cloud console.

Sign up

To sign up for Compute Engine for Google Ad Manager, you must have:

• EnabledCompute Engine.
• Signed up for aGoogle Ad Manager account,if you want to use Google Ad Manager.

Users of Google Ad Manager and Compute Engine should experience lowerlatency when you bid to a Google Ad Manager bidding location (described above).There are no additional steps to enable Compute Engine forGoogle Ad Manager.

Pricing

StandardCompute Engine rates apply.

Getting started

After you have Compute Engine and Google Ad Manager accounts, you canstart using the service by:

• Following one of theCompute Engine getting started guides.
• Reading about features such aspersistent disks,images, andload balancing.
• Reviewing theAPI reference.
• Familiarizing yourself with typicalreal time bidding architecture.
• Exploring our samplereal time bidder solution for Google Cloud.

Google also offers an open-source real-time bidding infrastructure softwarethat you can use to create your own bidding logic. For more information, seeOpen Bidder.