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Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Understanding an audienceMarket & category intelligencePersona creation
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Placement Quality Scoring

YouGov Stream: PQS

Understand and value your SVOD product placements through media valuations combined with rich audience intelligence.Get in touch for your free valuation report on Netflix's hit show Cobra Kai.

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Placement Quality Scoring

YouGov Stream: PQS unlocks the true value of your product placements and provides unparalleled insights into your audience.

  • Accurately value ROI and the quality of your media exposure
  • Audience intelligence on media viewers and targeting performance
  • Market-by-market valuation for your placements based on both reach and quality
  • Proprietary model accounts for screen, plot and script activations

Get in touch to learn more about YouGov Stream: PQS and get access to our free insights report on Cobra Kai.

Learn more

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Cobra Kai Season 5 Product Placement Report

Example use case:

Cobra Kai Season 5 released on Netflix in September 2022 to much acclaim, and data fromYouGov Stream shows it has already been viewed over 203 million times in just the US and UK alone.

But what did this mean for the brands featured in Netflix’s hit show? Our data shows that the total net placement value generated from product placements in Cobra Kai currently sits at $14.6 million, with the top brands to be featured including the likes of Nike, Apple, Champion, and Coors Banquet.

Has our product placement research caught your eye?
Get in touch to get access to our free insights report on Cobra Kai, orrequest our latest whitepaper for a deeper dive into our research.

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