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Learn how to market to the predictably unpredictable customer.
New research shows video’s vital role in the shopping journey. Here’s how to keep up
Retail never stands still. Here’s how marketers can keep pace
Consumer journeys have changed. Find out how the 4S behaviors can redefine your marketing
Put influence maps at the core of your marketing strategy. Here’s how
Mapping today’s customer journey with BCG’s Derek Rodenhausen
Unlocking the 80/20 rule: How to build customer lifetime value
Travel 2040: 2.4 billion reasons to get excited about the future of travel
Build consumer confidence to boost your bottom line
Connect with customers throughout their increasingly complex journeys
How Google Search and YouTube make shopping easier (and more enjoyable)
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