Sign in with GoogleTurn data into value for your business
Get powerful business insights and take action on your data
Measure and understand customer journeysGoogle Analytics is built for an evolving ecosystem with privacy at its core and measures all the interactions people have with your brand online.
Derive powerful business insights with Google AIBetter understand your business’ performance by predicting customer needs and anticipate growth opportunities powered by Google AI.
Take action on your dataActivate insights and audiences across channels with direct integrations to Google platforms and share high impact reports with your team to drive better business outcomes.
See how Google Analytics drives real results
Gymshark achieves new personal best with Google Analytics
UK-based fitness apparel and accessories brand Gymshark used Google Analytics to improve the quality of their measured website and app data. The team used the customizable Explore section to uncover and resolve key pain points for Gymshark customers.
412 Food Rescue cuts reporting time by 50% with Google Analytics
US-based 412 Food Rescue, a non-profit organization that works with food retailers to prevent surplus food from going to waste, harnessed Google Analytics across platforms to understand their users’ journey, optimize marketing, and acquire more volunteers.
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How to get started with Google Analytics
Create a free Analytics account
Get started by creating a free Google Analytics account to collect and organize data.
Create a new Google Analytics property
A Google Analytics property represents a website and/or app, and each property you create holds all your measurement data.
Start collecting data
Choose from where you will be collecting data (the Web, an Android app, or an iOS app) and receive instructions for adding a data collection tag to that source.
Integrate Analytics with other Google solutions and partner products
Google AdsThis integration allows you to understand the full customer cycle, from how users interact with your marketing to how they complete important actions on your site or app.
Google Search ConsoleThis integration lets you analyze search query and search traffic data with access to Search Console dimensions and the Google Organic Search Queries and Google Search Traffic reports.
Google PlayThis integration lets you track in-app purchase and subscription metrics in your Google Analytics reports.
Google CloudThis integration lets you join Analytics data with other datasets using BigQuery to identify insights and solve for custom analytics use cases.
Salesforce Marketing CloudThis integration lets you see Analytics campaign, usage, and content data in Salesforce.
Frequently asked questions
Does Google Analytics offer any tutorials or resources?
Yes, there are many ways to learn more about Google Analytics:
- Visit theHelp Center to find tips and tutorials on using Google Analytics and other answers to frequently asked questions.
- Visit theLearning Center to choose a learning path to understand how to use Google Analytics.
- Enroll inAnalytics Academy to take online courses to grow your Google Analytics skills.
- View theYoutube Channel to get the latest news, product updates, and how-to videos on Google Analytics.
