Brand Standards
The Penn brand is an integral component of the overarching Penn experience.
Our insignia are as central to the University as College Hall, Locust Walk, or Benjamin Franklin.
These symbols play an important role in promoting the University and as such,
it is important that the logo not be physically altered.
Logos & Branding
Information on the Penn brand including logo downloads, usage rules and the official logo style guide.
Use of Name & Licensing
Information on the appropriate use of the Penn name and rules regarding merchandising (approved vendors, stationery orders, etc.).
Contact
Get help with branding questions.
Central Penn Web Identity
Information about the central University website branding including color, typography and use of the central Penn web identity.