UT System Brand Guide
Our brand is our story—the embodiment of who we are, all we’ve accomplished and all we will accomplish. Telling our story successfully requires the consistent use of carefully chosen elements that—when woven together—achieve meaningful and recognizable impact.
This brand guide is designed to help you tell your story. To help you tell our story. To help those we serve tell the University of Tennessee System story.
Brand Strategy & Execution
The UT System brand strategy incorporates theUniversity’s mission and is informed by audience research and stakeholder collaboration.
Fromcolors towords andlogos tophotos—these elements work together to create a distinctive look, tone and experience that represent the University of Tennessee System.
Our Brand in Action
