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Direct business is the heart of your hotel's strategy

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World Class Direct Booking Solutions

Provide a frictionless direct booking experience for your hotel guests

Booking Engine

The heart of your hotel’s direct booking success

Web Design

Your website is your best direct sales channel

Digital Marketing

Reclaim your direct customers!

Intelligence

Your data is the key to your success

GDS

Tap into the corporate market with Global Distribution Systems

Winner of HotelTechReport Awards

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Best Digital Marketing Agency

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Best Metasearch Management

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Best Website Builder CMS

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Booking Engine Finalist

2022 Badge - People's Choice260px

Hotelier's Choice Award

2022 Badge - Best Places to Work 260px

Best Places To Work Award

world

The Leader in Direct Booking Optimisation for Hotels Worldwide

in direct booking revenue for hotels
> €1500000000

But don’t just take our word for it!

3/5
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Madrid, Spain

4/5
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Mallorca, Spain

4/5
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Girona, Spain

4/5
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Kielce, Poland

Don’t lose your profitable direct bookers to high cost OTAs

OTAs are great for market reach and exposure. But unchecked they can cannibalise your more profitable direct business

Optimising your entire distribution strategy to achieve the right balance between direct and indirect online bookings pays dividends.

of hotels are over-reliant on OTAs
0%
otas_creativity

It pays to focus on Direct!

Hotels that prioritise a direct booking strategy benefit from higher margin and long term sustainable growth

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Direct Bookings

the cost of direct bookings for optimised hotels
<0%
  • Combined ShapeCreated with Sketch.Lower CPA
  • Combined ShapeCreated with Sketch.Higher margin
  • Combined ShapeCreated with Sketch.Lower cancellation rate
  • Combined ShapeCreated with Sketch.Higher REVPAR
  • Combined ShapeCreated with Sketch.Hotel owns customer
  • Combined ShapeCreated with Sketch.Brand building
  • Combined ShapeCreated with Sketch.Strong guest relationship
iconCreated with Sketch.

OTA Bookings

what a hotel typically spends for 3rd party OTA bookings
>0%
  • Combined ShapeCreated with Sketch.Higher CPA
  • Combined ShapeCreated with Sketch.Lower margin
  • Combined ShapeCreated with Sketch.Higher cancellation rate
  • Combined ShapeCreated with Sketch.Lower ADR
  • Combined ShapeCreated with Sketch.OTA owns customer
  • Combined ShapeCreated with Sketch.Brand eroding
  • Combined ShapeCreated with Sketch.Weak guest relationship
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Automatic Netware Ltd trading as Bookassist® is a limited company registered in Ireland no. 312796. Registered office: Suite 3, One Earlsfort Centre, Lower Hatch Street, Dublin 2, Ireland. Group subsidiaries registered in Spain, Italy, Austria, Czech Republic, Germany. Content ©1999-2024 Bookassist. All rights reserved. Bookassist® is a registered trademark.

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