At Microsoft, we’ve been steadily advancing grounding technology for a while, building on decades of operating large‑scale search and information systems through Bing and focusing on scale, reliability, and trust. And today, Microsoft grounding powers nearly every major AI assistant in the market. While much of our work happens behind the scenes, it plays an essential and profound ...
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Now in public preview, AI Performance in Bing Webmaster Tools shows when your site is cited in AI‑generated answers across Microsoft Copilot, AI‑generated summaries in Bing, and select partner integrations. See which URLs are referenced and how citation activity changes over time.
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Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how duplicates form, why they hurt SEO and AI search results, and how canonical tags and IndexNow help restore clarity and control.
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AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user behavior inside AI experiences and use those insights to strengthen visibility, trust, and meaningful outcomes.
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Take control of how your content appears in Bing Search and AI answers. The new data-nosnippet HTML attribute lets you hide selected sections such as paywalled, promotional, or experimental content without affecting visibility or ranking. Learn how to balance visibility and protection in Bing-powered experiences.
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Today, we are excited to announce the launch of the new Bing Places for Business experience —an evolution shaped by deep user research, thoughtful design, and a commitment to help business owners thrive in local search. Bing Places for Business is a free online platform where businesses can create and manage their listings to appear in Bing search results and Bing Maps, making them more visible to potential customers.
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Get ready for the Microsoft Rewards Ultimate Giveaway, where more prizes mean more winners every day! We’re giving away one $1,000,000 USD Grand Prize and 650 daily Instant Prizes equaling a total of $1,000,000 USD.
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We’re thrilled to share that Bing Image Creator now includes the latest GPT-4o image generation model – for free. This upgrade delivers you even more intelligence, flexibility, and options; GPT-4o joins the existing DALL-E3 model many of you know and love so you can turn your ideas into stunning visuals with greater ease, confidence, and control.
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AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content visible. Learn why Bing recommends using both.
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Search is evolving and so has Bing Webmaster Tools. With expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration, you’ll have the tools to keep your content optimized as search continues to change. Learn how to get started today.
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