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All-in-one user feedback platform

Recruit, conduct and analyze both qualitative and quantitative research all while building out a central repository to stay on top of customer insights.

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How it works

Set up a study in minutes, conduct, analyze and store your research in one place

Recruit

Speak to real people, fast. Recruit from our panel of over 5 million vetted consumer and professional participants or bring your own participants. Use filtering and screener questions to identify, target and segment your audience personas. Nearly 90% of studies fill within a few hours.

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Conduct

Streamline and consolidate your research tools. PlaybookUX offers built-in qualitative and quantitative research methods, including unmoderated testing, moderated interviews, card sorting, tree testing, surveys, five-second testing, first-click testing and preference testing.

Analyze

Quickly gather insights and analyze research with ease using our powerful suite of analysis tools. From capturing key moments with highlight reels in unmoderated testing to visualizing clicks with heat maps during first-click tests, we provide everything you need to make sense of your data efficiently.

Tag & Search

Stay on top of all your insights by building your central research repository within PlaybookUX. Since you are already conducting all of your research within PlaybookUX, tagging, searching and organizing is easier than ever!

Collaborate

Research is most effective when it's a team effort. With our unlimited seat model and powerful collaboration features, you can build a research-driven organization that delivers accurate insights with efficiency. Organize projects with workspaces, comment on test scripts, take real-time notes, build tagging structures, and collaborate on reports—just to name a few!

Customer Success That Drives Your Growth

Your dedicated customer success manager and support team are focused on helping your organization achieve its research goals. Whether you need guidance on best practices, assistance with study design, or support managing utilization, our experts are here to ensure you stay on track and meet your deadlines. With PlaybookUX, you get more than just a tool—you gain a trusted partner in your research journey.

All of your research methods, in one place

Less Training, Less Managing Licenses, Less Tool Fatigue

Unmoderated testing

Get fast, video-based feedback on websites, prototypes, mobile apps, messaging, concepts, and more. Easily configure both qualitative and quantitative questions for participants to answer as PlaybookUX records their face, voice, and screen.

After the session, take advantage of our powerful video player controls, view time-stamped transcripts, add notes and tags, mention team members, clip key moments, and create shareable highlight reels. Everything you need to analyze and share insights is all in one place.

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Moderated Interviews

Conduct one-on-one conversations with participants through built-in video conferencing that records both webcam, audio and screen activity. The PlaybookUX platform handles all recruitment logistics from our verified participant panel, and our built-in scheduler eliminates the back-and-forth of coordinating sessions.

During the session, team members can join as invisible observers and collaborate by taking live notes.

After the session, view time-stamped transcripts, add notes and tags, mention team members, clip key moments, and create shareable highlight reels.

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Card sorting

Creating intuitive navigation and well-organized content helps customers find what they need quickly and with less frustration. The PlaybookUX card sorting tool supports open, closed and hybrid card sorts. Upload images to cards, personalize study instructions and enable advanced settings, like card & category randomization to reduce bias.

After the session, view a breakdown by cards and categories, while merging categories that are similar to view patterns. Visualize the correlations between cards with the similarity matrix and dendrograms.

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Tree testing

Build your navigation tree structure within PlaybookUX and give participants tasks to complete, then analyze success rates, participant paths, and first-click behavior to optimize your information architecture. With access to powerful analysis tools including task success charts and custom reports, you can quickly identify which content is difficult to find and make data-driven decisions about your site structure.

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Surveys

Switch your survey provider and have all of your qualitative and quantitative data in one place. Get fast results from large sample sizes.

Ask a wide range of questions, including multiple choice, single choice, open-ended, ratings, rankings, matrix, image-based questions, and more.

Set up advanced logic like skip logic, branching, and display logic.

Analyze real-time results with intuitive charts and graphs, and filter data by persona, demographics, screener questions, and test responses for deeper insights.

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Transform Figma Prototypes into powerful research studies

Integrate and import your Figma designs directly into PlaybookUX. Set up goal screens for detailed analytics such as task completion rates, misclicks, common navigation paths, heat maps, and click tracking—all overlaid directly on your Figma designs. No complex setup required, just actionable insights that help you validate designs.

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Session Replays

Session Replays allow you to watch real-time recordings of how users interact with your product or website. You’ll see every click, scroll, and navigation path, helping you understand customer behavior, identify pain points, and uncover opportunities for optimization. Replay AI summaries session behaviors, so you can stay focused on what really matters.

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First-Click Testing

First-click testing helps you validate digital assets. Simply upload an image, add a custom prompt, and include follow-up questions to gather deeper insights.

After the session, analyze your results using heat maps and click maps to see where users focus their attention and how they interact with your design.

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Five-Second testing

Upload an image and customize the question prompt. Even though it’s called a five-second test, you can configure how long we’ll show the image to participants. Follow up your five-second test with other survey questions for additional insights.

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Preference Testing

Understanding user preferences helps you enhance experiences and avoid decisions that don’t align with customer needs.

Upload up to 20 designs per preference test, and add follow-up survey questions for deeper insights. Then, analyze the results with clear visualizations to make data-driven decisions.