Michigan gubernatorial and lieutenant gubernatorial election, 2014

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Michigan Gubernatorial Election

Primary Date:
August 5, 2014

General Election Date:
November 4, 2014

November 4 Election Winners:
Rick SnyderRepublican Party
Brian CalleyRepublican Party
Incumbents prior to election:
Rick SnyderRepublican Party
Brian CalleyRepublican Party
Rick Snyder
Brian Calley
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TheMichigan gubernatorial and lieutenant gubernatorial election took place onNovember 4, 2014. IncumbentsRick Snyder (R) andBrian Calley (R) ran for re-election. Snyder and Calleywon concurrent four-year terms in office.

Aprimary election is an election in which registered voters select a candidate that they believe should be a political party's candidate for elected office to run in the general election. They are also used to choose convention delegates and party leaders. Primaries are state-level and local-level elections that take place prior to a general election. Michigan utilizes anopen primary system, in which registered voters do not have to be members of a party to vote in that party's primary. All candidates appear on the same ballot and a voter may only vote for candidates of one party at any primary.[1][2]

For information about which offices are nominated via primary election, seethis article. Theattorney general andsecretary of state did not appear on the primary ballot, and thegubernatorial andlieutenant gubernatorial positions did not have contested primaries in 2014.[3]

Snyder and his Democratic opponent,Mark Schauer, were engaged in a close race for the governor's seat. Learn more about polling trends by checking out thepolls section. Gubernatorial races in Michigan had experienced growing margins of victory since 2002, as shown by the margin of victory analysis chart linkedhere. You can also learn more about the campaign's television ads by checking out thecampaign media section.

The gubernatorial race was not the only race on the November ballot that could have shifted the partisan balance of power in Michigan. TheMichigan House of Representatives was identified by Ballotpedia as one of the top 20 legislative chambers to watch in 2014. Heading into the election, both legislative chambers and the governor's office were held by a single party, making Michigan astate government trifecta. Learn more about the chamber's most competitive races on thebattleground chambers page.

Candidates

General election

Republican PartyRick Snyder/Brian Calley -IncumbentsGreen check mark transparent.png
Democratic PartyMark Schauer/Lisa Brown[4][5]
Libertarian PartyMary Buzuma/Scott Boman
Grey.pngU.S. Taxpayers Party candidatesMark McFarlin/Richard Mendoza
Green PartyPaul Homeniuk/Candace R. Caveny

Did not qualify

Grey.pngRobin Sanders[6]

Declined potentials

Democratic PartyVirg Bernero - 2010 Democratic nominee for Governor of Michigan[5][7]
Democratic PartyGary Peters - U.S. Representative, Michigan, District 14[5]

Results

General election

Governor and Lieutenant Governor of Michigan, 2014
PartyCandidateVote %Votes
    RepublicanGreen check mark transparent.pngRick Snyder/Brian CalleyIncumbent50.9%1,607,399
    DemocraticMark Schauer/Lisa Brown46.9%1,479,057
    LibertarianMary Buzuma/Scott Boman1.1%35,723
    U.S. TaxpayersMark McFarlin/Richard Mendoza0.6%19,368
    GreenPaul Homeniuk/Candace R. Caveny0.5%14,934
    Nonpartisan Write-in votes0%50
Total Votes3,156,531
Election results viaMichigan Department of State

Race background

First-termRepublicanGov.Rick Snyder won re-election in 2014.[8] In December 2012, in the wake of the passage of aright-to-work law that provoked protests, particularly from unions, a Public Policy Poll showed decreasing chances for the governor to win another term compared to a similar poll released the previous month. His approval decreased by 28 points, with respondents preferring each of the poll's four hypothetical Democratic challengers over Snyder for 2014.[9][10]

At a Republican leadership conference in September 2011, Snyder told an interviewer that if he felt satisfied with the legacy he established during his first term, he would be inclined to pass the torch to others.[11]

In late September 2013, Snyder began airing commercials talking about his successes in office.[12][13] Around that time, Snyder was publicly campaigned against for 2014 by theAFL-CIO.

The general election race took shape following August party conventions that saw Snyder and Democratic candidateMark Schauer win their party nominations. A Mitchell Research survey showed a five-point lead for Snyder when all candidates were available to respondents.Head-to-head polling grew closer after August 2014, with Schauer and Snyder narrowly winning polls from EPIC-MRA andDetroit News-WDIV, respectively. A We Ask America poll in late September showed a tie race between Schauer and Snyder, with 10 percent of voters undecided.[14]

Endorsements

Former New York City mayorMichael Bloomberg endorsedRick Snyder ahead of the general election. Bloomberg also purchased $2.3 million in TV ads on behalf of Snyder, citing the governor's independent-mindedness as a reason for the support. The former mayor also endorsed Democratic candidateGary Peters in theU.S. Senate race.[15]

Convention challenge for Calley

Lt. Gov. Brian Calley faced a challenge fromWes Nakagiri in the August 23 state Republican convention, and received enough precinct delegates to hold off the challenge.Gov. Rick Snyder announced his desire to see Calley join him on the ticket, but party rules dictated that the convention's delegates select nominees rather than the general public. Eleven employees from the governor's and lieutenant governor's offices sought delegate seats in the primary. The Michigan Advocacy Trust also distributed mailers supporting pro-Calley candidates inClinton County[16] Calley defeated Nakagiri during the convention, with reports noting that the lieutenant governor received at least 60 percent of delegate votes.[17]

Debates

October 13 debate

Rick Snyder (R) andMark Schauer (D) discussed Detroit's bankruptcy proceedings, education spending and same-sex marriage during a debate at Wayne State University. Snyder argued on behalf of the state emergency manager's decision to take Detroit into bankruptcy, noting that the city was only months away from shedding $9 billion in debts. Schauer countered that pensioners in the city should not have been asked to cut their plans, citing legal and constitutional protections for public pension plans.[18]

Schauer criticized the governor's tax reform plan implemented in 2011, which he claimed cut $1 billion in education funds, raised taxes on the middle class by $1.4 billion and cut taxes for high-income earners by $1.8 billion. Snyder defended his tax plans by noting that education spending was up $1 billion during his term in office and tax reform brought fairer rates to small business owners.[18]

Snyder, who opposed same-sex marriage during his 2010 campaign, stated that he would abide by a federal appeals court ruling regarding Michigan's ban on the practice. Schauer criticized Snyder for what he claimed was evading a question about his stance on same-sex marriage and supporting a law that banned benefits for the partners of state employees.[18]

Polls

All candidates

Governor of Michigan - All candidates
PollRick Snyder* (R)Mark Schauer (D)Mary Buzuma (L)Mark McFarlin (UST)Paul Homeniuk (G)UndecidedMargin of errorSample size
Public Policy Polling
(November 1-2, 2014)
46%45%3%0%1%5%+/--914
Mitchell Research
(October 27, 2014)
48%43%2%1%0.4%5%+/-2.881,159
Mitchell Research
(October 19, 2014)
48%45.7%1%1.4%1%2.9%+/-3.23919
Fox 2 Detroit/Mitchell Research
(October 9, 2014)
47%46%1%1%2%3%+/-2.711,306
The Detroit News/WDIV
(October 2-4, 2014)
44.9%37.1%1.7%0.5%1.2%14.7%+/-4600
Mitchell Research
(September 29, 2014)
46%42%2%1%1%8%+/-2.861,178
We Ask America
(September 18-19, 2014)
43%43%2%1%1%10%+/-31,182
Mitchell Research
(September 14, 2014)
46%41%4%2%1%6%+/-3.4829
Public Policy Polling
(September 4-7, 2014)
43%42%3%2%1%9%+/-3.7687
AVERAGES 45.77% 42.76% 2.19% 1.1% 1.07% 7.07% +/-2.86 974.89
Note: The polls above may not reflect all polls that have been conducted in this race. Those displayed are a random sampling chosen by Ballotpedia staff. If you would like to nominate another poll for inclusion in the table, send an email toeditor@ballotpedia.org.

Major party candidates

Governor of Michigan - Major party candidates- October 2014
PollRick Snyder* (R)Mark Schauer (D)Third Party/UndecidedMargin of errorSample size
EPIC-MRA
(October 26-28, 2014)
45%43%12%+/-4600
New York Times/CBS News/YouGov
(October 16-23, 2014)
44%45%12%+/-32,394
Public Policy Polling
(October 20-21, 2014)
48%48%4%+/-3.6723
EPIC-MRA
(October 17-19, 2014)
47%39%14%+/-4600
Public Policy Polling
(October 2-3, 2014)
47%46%7%+/-3654
MRG Poll
(September 30-October 1, 2014)
45.7%40.5%13.9%+/-4600
AVERAGES 46.12% 43.58% 10.48% +/-3.6 928.5
Note: The polls above may not reflect all polls that have been conducted in this race. Those displayed are a random sampling chosen by Ballotpedia staff. If you would like to nominate another poll for inclusion in the table, send an email toeditor@ballotpedia.org.
Governor of Michigan - Major party candidates through September 2014
PollRick Snyder* (R)Mark Schauer (D)Third Party/UndecidedMargin of errorSample size
Lake Research Partners
(September 26-30, 2014)
44%43%12%+/-4600
EPIC-MRA
(September 25-29, 2014)
45%39%16%+/-4600
Target Insyght
(September 22-24, 2014)
41%40%19%+/-4600
Rasmussen Reports
(September 17-18, 2014)
47%41%12%+/-4750
Detroit News-WDIV
(September 3-5, 2014)
43.6%41.8%14.5%+/-4600
EPIC-MRA
(August 22-25, 2014)
43%45%12%+/-4600
Mitchell Research and Communications
(June 6, 2014)
46%41%13%+/-3.16961
Mitchell Research & Communications
(April 9, 2014)
49%37%15%+/-2.561,460
Lambert, Edwards & Associates(dead link)
(March 14, 2014)
42%39%19%+/-4.0600
EPIC-MRA
(February 5-11, 2014)
47%39%14%+/-4.0600
Conservative Intel Poll
(January 7-8, 2014)
47%35%18%+/-3.831,004
Public Policy Poll
(December 5-8, 2013)
44%40%16%+/-3.01,034
EPIC-MRA
(September 2013)
44%36%20%+/-4600
EPIC-MRA
(May 2013)
38%39%23%+/-4600
AVERAGES 44.33% 39.7% 15.96% +/-3.75 757.79
Note: The polls above may not reflect all polls that have been conducted in this race. Those displayed are a random sampling chosen by Ballotpedia staff. If you would like to nominate another poll for inclusion in the table, send an email toeditor@ballotpedia.org.
  • An asterisk denotes incumbent status.

Campaign media

Mark Schauer

Mark Schauer ad
Mark Schauer ad: "Every Penny"
Mark Schauer ad: "Potential"

Rick Snyder

Rick Snyder ad: Numbers
Rick Snyder ad: Generations
Rick Snyder ad: Linda
Rick Snyder ad: Pam
Rick Snyder ad: Everyone
Rick Snyder ad: Forward
Rick Snyder ad: Recovery

Outside groups

Democratic Governors Association

DGA ad: The Difference
DGA ad: Brainpower
DGA ad: No Way
DGA ad: Online
DGA ad: Tough Choices
DGA ad: Seniors
DGA ad: Teacher
DGA ad: Jeannette
DGA ad: Jobs Here
DGA ad: My Classroom
DGA ad: Faces
DGA ad: I Would Say

Republican Governors Association

RGA ad: The Schauer is Over
RGA ad: Foreign
RGA ad: Agua
RGA ad: Higher Taxes
RGA ad: Fantasy
RGA ad: Troubles
RGA ad: Past
RGA ad: Rock Star
RGA ad: Who Stands to Lose?
RGA ad: Chilling
RGA ad: Knees

Michigan Nurses Association

Michigan Nurses' Association ad

Ad spending

The Wesleyan Media Project published a report on September 30, 2014, highlighting spending on gubernatorial races from September 12-25. This report found that Democratic and Republican groups spent a total of $46.84 million on TV ads in 15 states with gubernatorial elections. The following chart details the group's findings, including spending amounts and number of ads:[19]

Note: Abolded number indicates the highest total for this category. A number initalics is the lowest total for this category.

Spending on TV ads, September 12-25, 2014
StateTotal # of ads% Democratic-leaning ads% GOP-leaning adsTotal spending-Democratic leaning (in millions of $)Total spending-GOP leaning (in millions of $)
Colorado2,46083.116.91.350.39
Connecticut2,31261.738.31.480.89
Florida20,11138.561.54.076.64
Georgia4,62551.148.91.430.99
Illinois7,79363.536.54.173.5
Iowa2,13447.552.50.250.38
Kansas5,02445.754.30.851.17
Maine3,28142.357.70.460.32
Michigan6,76733.966.11.142.3
Minnesota1,97483.916.10.650.29
New York4,92661392.180.88
Pennsylvania3,26350.949.11.581.23
South Carolina2,88339.160.90.330.38
Texas10,33033.466.62.242.93
Wisconsin7,37463.336.71.361.01
TOTALS85,25748.251.823.5423.3

Past elections

Margin of victory analysis

The average margin of victory in the past three races for governor was 12.1 percent. The smallest margin of victory was 4 percent in 2002, while the largest margin of victory was 18.2 percent in 2010. Percentages of votes for third-party candidates have increased from 1.2 percent in 2002 to 1.9 percent in 2010. The following chart compares the margin of victory for winners of gubernatorial races with the margin of victory for candidates who won the most votes for the top race on the ballot:[20]

Margin of victory analysis
YearGov. candidate margin of victory (%)Party of winning candidateTop race on ballotParty of winning candidateMargin of victory (%)
201018.2Republican Party---
200614.1Democratic PartyU.S. SenateDemocratic Party15.6
20024Democratic PartyU.S. SenateDemocratic Party22.7

Note: There was no statewide vote for federal office in 2010.

2010

See also:Michigan gubernatorial election, 2010
Governor of Michigan, 2010
PartyCandidateVote %Votes
    RepublicanGreen check mark transparent.pngRick Snyder58.1%1,874,834
    DemocraticVirg Bernero39.9%1,287,320
    GreenHarley Mikkelson0.6%20,699
    U.S. TaxpayersStacey Mathia0.6%20,818
    LibertarianKen Proctor0.7%22,390
    Write-in Write-in candidates0%27
Total Votes3,226,088

2006

Governor of Michigan, 2006
PartyCandidateVote %Votes
    DemocraticGreen check mark transparent.pngJennifer GranholmIncumbent56.4%2,142,513
    RepublicanDick DeVos42.3%1,608,086
    LibertarianGregory Creswell0.6%23,524
    Green Douglas Campbell0.5%20,009
    U.S. Taxpayers Bhagwan Dashairya0.2%7,087
    Write-in Write-in candidates0%37
Total Votes3,801,256

2002

Governor of Michigan, 2002
PartyCandidateVote %Votes
    DemocraticGreen check mark transparent.pngJennifer Granholm51.4%1,633,796
    Republican Dick Posthumus47.4%1,506,104
    Green Douglas Campbell0.8%25,236
    U.S. Taxpayers Joseph Pilchak0.4%12,411
    Write-in Write-in candidates0%18
Total Votes3,177,565

Voter turnout

Political scientist Michael McDonald's United States Elections Project studied voter turnout in the 2014 election by looking at the percentage of eligible voters who headed to the polls. McDonald used voting-eligible population (VEP), or the number of eligible voters independent of their current registration status, to calculate turnout rates in each state on November 4. He also incorporated ballots cast for the highest office in each state into his calculation. He estimated that 81,687,059 ballots were cast in the 50 states plus theDistrict of Columbia, representing 35.9 percent of the VEP.[21] By comparison, 61.6 percent of VEP voted in the 2008 presidential election and 58.2 percent of VEP voted in the 2012 presidential election.[22]

Quick facts

  • According toPBS Newshour, voter turnout in the 2014 midterms was the lowest since the 1942 midterms, which took place during the nation's involvement in World War II.[23]
  • Forty-three states and the District of Columbia did not surpass 50 percent turnout in McDonald's analysis.
  • The three states with the lowest turnout according to McDonald's analysis wereTexas (28.3 percent),Tennessee (28.6 percent), andIndiana (28.8 percent).
  • Maine (58.5 percent),Wisconsin (56.5 percent), andColorado (54.5 percent) were the three states with the highest turnout.
  • Twelve states increased voter turnout in 2014 compared to the 2010 midterm elections.[24]
Voter turnout rates, 2014
StateTotal votes counted% voter eligible populationTop statewide office up for electionSize of lead (Raw votes)Size of lead (%)
Alabama1,191,27433.2Governor320,31927.2
Alaska285,43154.4Governor4,0041.6
Arizona1,537,67134.1Governor143,95112.5
Arkansas852,64240.1Governor118,66414.0
California7,513,97230.8Governor1,065,74817.8
Colorado2,080,07154.5Governor50,3952.4
Connecticut1,096,50942.5Governor26,6032.5
Delaware234,03834.4Attorney General31,15513.6
District of Columbia177,17635.8Mayor27,93419.0
Florida6,026,80243.3Governor66,1271.1
Georgia2,596,94738.5Governor202,6858.0
Hawaii369,55436.5Governor45,32312.4
Idaho445,30739.6Governor65,85214.9
Illinois3,680,41740.9Governor171,9004.9
Indiana1,387,62228.8Secretary of State234,97817.8
Iowa1,142,28450.2Governor245,54821.8
Kansas887,02343.4Governor33,0523.9
Kentucky1,435,86844.0U.S. Senate222,09615.5
Louisiana1,472,03943.8U.S. Senate16,4011.1
Maine616,99658.5Governor29,8204.9
Maryland1,733,17741.5Governor88,6486.1
Massachusetts2,186,78944.6Governor40,3611.9
Michigan3,188,95643.2Governor129,5474.3
Minnesota1,992,61350.5Governor109,7765.6
Mississippi631,85828.9U.S. Senate141,23433.0
Missouri1,426,30331.8Auditor684,07453.6
Montana373,83147.3U.S. Senate65,26217.9
Nebraska552,11541.5Governor97,67818.7
Nevada547,34929.0Governor255,79346.7
New Hampshire495,56548.4Governor24,9245.2
New Jersey1,955,04232.5N/AN/AN/A
New Mexico512,80535.7Governor73,86814.6
New York3,930,31029.0Governor476,25213.4
North Carolina2,939,76741.2U.S. Senate48,5111.7
North Dakota255,12845.0U.S. House At-large seat42,21417.1
Ohio3,149,87636.2Governor933,23530.9
Oklahoma824,83129.8Governor122,06014.7
Oregon1,541,78253.5Governor59,0294.5
Pennsylvania3,495,86636.0Governor339,2619.8
Rhode Island329,21242.2Governor14,3464.5
South Carolina1,261,61135.2Governor179,08914.6
South Dakota282,29144.9Governor124,86545.1
Tennessee1,374,06528.6Governor642,21447.5
Texas4,727,20828.3Governor957,97320.4
Utah577,97330.2Attorney General173,81935.2
Vermont193,08738.8Governor2,0951.1
Virginia2,194,34636.6U.S. Senate16,7270.8
Washington2,123,90143.1N/AN/AN/A
West Virginia451,49831.2U.S. Senate124,66727.6
Wisconsin2,410,31456.5Governor137,6075.7
Wyoming168,39039.3Governor52,70333.6

Note: Information from the United States Elections Project was last updated on December 16, 2014.

Campaign finance

Comprehensive donor information for this election has been collected by Follow the Money. Based on available campaign finance records, the candidates raised a total of$19,824,474 during the election. This information was last updated on May 14, 2015.[25]

Campaign Contribution Totals
CandidateOfficeResultContributions
Rick Snyder/Brian CalleyRepublican PartyMichigan Governor/Lieutenant GovernorWon$12,625,208
Mark Schauer/Lisa BrownDemocratic PartyMichigan Governor/Lieutenant GovernorDefeated$7,193,253
Mary Buzuma/Scotty BomanLibertarian PartyMichigan Governor/Lieutenant GovernorDefeated$4,295
Paul Homeniuk/Candace CavenyGreen PartyMichigan Governor/Lieutenant GovernorDefeated$1,539
Mark McFarlin/Richard MendozaGrey.pngMichigan Governor/Lieutenant GovernorDefeated$179
Grand Total Raised$19,824,474

Key deadlines

DeadlineEvent
April 22, 2014Filing deadline for political party candidates
July 7, 2014Filing deadline for minor party candidates
August 5, 2014Primary election
November 4, 2014General election
January 1, 2015Inauguration day for state executive officials elected in November

Recent news

This section links to a Google news search for the term "Michigan + governor + election"

See also

External links

Footnotes

  1. Michigan Legislature, "MCL - Section 168.531," accessed December 9, 2025
  2. Michigan Legislature, "MCL - Section 168.576," accessed December 9, 2025
  3. Michigan Secretary of State, "Filing Requirements for Secretary of State and Attorney General: 2014 Election Cycle," accessed August 5, 2014
  4. Mark Schaur for Governor Campaign Website, "Home," accessed May 29, 2013
  5. 5.05.15.2Public Policy Polling, "Snyder's popularity plummets," December 18, 2012
  6. Ann Arbor, "Ann Arbor man looks to wage Independent campaign for governor of Michigan," May 30, 2013
  7. MLive.com, "Lansing Mayor Virg Bernero won't run for governor, Senate or Congress in 2014," March 20, 2013
  8. Governing, Michigan Governor Announces Re-election Bid, Despite Controversies, February 4, 2014
  9. Public Policy Polling, "Snyder's popularity plummets," December 18, 2012
  10. Public Policy Polling, "An early look at the 2014 governor landscape," November 12, 2012
  11. MLive, "Gov. Rick Snyder says he might not run for re-election in 2014 -- could Brian Calley or Bill Schuette succeed him?" September 25, 2011
  12. MLive, "Tim Skubick: Gov. Snyder's ads cleverly make a pre-emptive strike," September 29, 2013
  13. Huffington Post, "Rick Snyder Hopes To Be 'Reasonable Model' For GOP," September 22, 2013
  14. MLive, "AFL-CIO to target Michigan Gov. Rick Snyder, other Republican governors in 2014 election cycle," August 13, 2013
  15. The Detroit News, "Bloomberg endorses Snyder, Peters," October 7, 2014
  16. MLive.com, "Michigan 2014 Primary: Snyder staffers run for precinct posts with Calley nomination on the line," August 4, 2014
  17. Detroit Free Press, "GOP chooses Calley over Nakagiri for lieutenant governor," August 23, 2014
  18. 18.018.118.2The Monitor, "Michigan's only gubernatorial debate grows testy," October 13, 2014
  19. Wesleyan Media Project, "GOP Groups Keeping Senate Contests Close," September 30, 2014
  20. Michigan Secretary of State, "Previous Election Information," accessed September 19, 2014
  21. United States Elections Project, "2014 November General Election Turnout Rates," November 7, 2014
  22. TIME, "Voter Turnout in Midterm Elections Hits 72-Year Low," November 10, 2014
  23. PBS, "2014 midterm election turnout lowest in 70 years," November 10, 2014
  24. U.S. News & World Report, "Midterm Turnout Down in 2014," November 5, 2014
  25. Follow the Money, "Overview of Michigan 2014 elections," accessed May 14, 2015
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