Campaign managers oversee political campaigns in all aspects. While the role's responsibilities vary between campaigns, they typically include staff hiring, fundraising, media presence and political strategy. According toWellstone Action, a progressive political training group, "Campaign managers must have excellent organizational skills, be level-headed, have good interpersonal skills and not be afraid of raising money."[1] Increasingly, the role involves understanding polling data and voter analytics. Jim Messina, campaign manager forPresidentBarack Obama's (D) 2012 re-election, noted the change in a campaign manager's role: "I think the days where you sit back in a back room and smoke cigars and say, ‘this is how you win Waukesha’—those days are over. I’ve been doing this 20 years, and a lot of what is in politics is sheer B.S. It’s people’s opinions giving answers to questions that are actually quantifiable."[2]
See also
Footnotes
| Influencers |
|---|
| | Main | |  |
|
